Language 🗣 defines the way we think 🧠.
That is why the choice of words, labels and names is of great strategic importance.
The Genesis example…
- targets are goals
- organizations are teams
- dealers are partners
- products are building blocks
- quotes are proposals
- deals are projects
- our extranet is partnerzone
- …
This goes far beyond being a marketing gimmick.
How we speak is how we think.
How we think defines who we are.
Who we are is how we build…