Imagine rethinking software around the user and not the money.
Imagine Software at the Service (SatS).
Looking back we see that the transition from Software as a Product (SaaP) to Software as a Service (SaaS) was primarily about the business model. As a result it became all about the money. This new model to monetise then drove product design. Sometimes drove it off a cliff…
The result of this software optimised for a business model resulted in:
- super aggressive sales practices (ever had someone from Salesforce on the phone?)
- “Salesforce Fridays” (your best sales talent actually hating every single Friday afternoon after a super successful week because they have to “populate the system”)
- hidden lock-in strategies of all sorts making you doubt deeply before adopting any product
But the times they are a-changin´… (and pretty fast recently)
The future transformation of software is all about the User.
This will re-focus software product design fundamentally.Think Software at the Service (SatS).
Imagine software optimised for:
- Autonomy of every user in your company
- Employee engagement by allowing for a high degree of personalisation
- full transparency and pay-as-you-use
Imagine software you trust deeply. Software you can mold and shape to be what you want it to be. Personalised for you.
Imagine taking deep dives into user types and habits instead of optimising for the high-touch or low-touch sales strategies. We will come to appreciate the power of personalisation by users instead.
Imagine software that is built to create value for the user not just the investor. Software designed with a focus on how it will serve the user best.
Imagine…and now build it. Your focus determines where you end up.
Small decisions that make a BIG impact 💥.