Simplify something for your customer and you may have a viable business.
If not, you won´t. It is that simple 😉.
Your consumer wants to have as little complexity as possible. And will pay and reward you with loyalty if you do it for them.
Forget image, forget positioning, forget marketing for now. These are secondary.
❶ Answer the following 5 questions:
- What portion of your business (people and process) faces the customer?
- How can you make each element of your business less complex for your customer?
- What can you reduce from 3 steps down to just ONE?
- What can you do for your customer so that they don’t have to do it themselves?
- How can you save time, hassle, headaches, stress for your customer?
❷ Now get your team together and list small improvements for each of these 5 topics.
❸ Give full autonomy to each and every one and act daily to make life simpler for your customer.
Making things simple is a craft. Simplicity is art.
Simplify something for your customer and you may have a viable business.
Simplify something every day for your customer and you will become a Small Giant.
more on the power 💪🏻 of simplicity 🟡:
There is beauty in simplicity