As a small business we at Genesis Technologies and ICE cinema use co-marketing to create leverage and continue our growth.
Important: co-marketing needs win-win for both parties to be effective. Tagging along is not an option.
So what did we achieve in last weeks event with Valderrama Luxury Gardens, Maserati and Steinway & Sons?
- Create exposure to new (type of) clients
- Reinforce all our brands as a ying & yang of technology & design
- Offer our existing clients new experiences that make them go Wow.
- Learn from peers as we closely work together
Used well co-marketing allows your small business to punch above its weight. To maximise impact.
So I ask you: what are your thoughts on co-marketing as a small business?