Clayton Christensen in The Innovator´s Dilemma concludes:

As companies gain experience within a given network, we are likely to develop capabilities, organizational structures, and cultures tailored to our value network´s distinctive requirements.

Successful companies therefore develop business practices that conform to a particular customer need.

Example: If Harley-Davidson bikers 🏍 want their motorbikes to be big and powerful 💪🏻, than Harley distributors want the same, as do their suppliers, as does Harley-Davidson itself. Harley willl therefore hire people who like their bikes that way, they will develop a culture that prefers ideas that are based on bikes remaining that way.

For Genesis Technologies the idea is to simplifying things from start to finish.

For Sixtino Design Labs it is to beautify spaces.

For ICE cinema the goal is to deliver the suspension of disbelief.

And this is how our partner networks are built and developped.

So what is your reason (think values) to build your network?