Category: ICE cinema

  • The reason we build networks…🔗

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    Clayton Christensen in The Innovator´s Dilemma concludes:

    As companies gain experience within a given network, we are likely to develop capabilities, organizational structures, and cultures tailored to our value network´s distinctive requirements.

    Successful companies therefore develop business practices that conform to a particular customer need.

    Example: If Harley-Davidson bikers 🏍 want their motorbikes to be big and powerful 💪🏻, than Harley distributors want the same, as do their suppliers, as does Harley-Davidson itself. Harley willl therefore hire people who like their bikes that way, they will develop a culture that prefers ideas that are based on bikes remaining that way.

    For Genesis Technologies the idea is to simplifying things from start to finish.

    For Sixtino Design Labs it is to beautify spaces.

    For ICE cinema the goal is to deliver the suspension of disbelief.

    And this is how our partner networks are built and developped.

    So what is your reason (think values) to build your network?

     

     

  • The art of the demo🎨

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    One of my favourite movies in ICE cinemas

    There is a difference between “running a demo” of your product and “bringing the experience to life“.

    Running a demo is mechanical, going through the motions, inward looking and unemotional. It also rarely works. A website does a better job at this anyway.

    Bringing the experience to life is telling a story, with passion ❤️, focussed on your client and full of emotional triggers. It creates opportunities and business.

    The art of the demo is all about the second. When you bring an experience to life you create ART.

    You paint a picture 🎨 and engage with people on an emotional level.

    Small details that make a BIG impact 💥…

  • ICE cinema and the experiential economy

    ICE cinema = Immersive Cinema Experience
    WHY did we come up with ICE cinema:

    We believe people want to have a mixed reality room to escape reality together. This is fundamentally different from “watching TV” or “putting on immersive AI or 3D glasses”, which either lacks the experiential element or the social component.

    HOW do we go about delivering ICE cinema:

    We have created a systematised way for our ICE partners of designing, selling, marketing, demonstrating, producing, delivering the product

    WHAT is ICE cinema:

    A mixed reality room that guarantees an deeply immersive cinema experience known as “the suspension of disbelief” (=the sensation that your mind tricks you into believing you are “there” “in the movie” “at the concert”) and at the same time has stunning looks (european design) and top quality throughout.

    Want to know more?

    check out www.ICE-cinema.com and book a training or demo.

  • growth partners 🤝: 3 criteria for meta-value

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    As a small business looking for BIG impact I have learnt over the years to work with growth partners 🤝.

    They bring much more to the table than you see on the surface. I call it meta-value***.

    We have overhauled our partners over the last few years according to the following criteria:

    • growth 🚀 >>> growth businesses have fuel and energy, it also pushes them to come up with their better self.
    • innovation 👩🏼‍🔬 >>> this is a mindset – innovators see what can be instead of what is.
    • loyalty 🙏🏻 >>> growthhacking is only possible when ideas flow freely and there is mutual trust to promote risk-taking.

    Making this choice is harder than first perceived. Often the obvious is.

    Because it involves saying no to many, and asking yes from a few.

    If you agree, don´t just nod.

    Do or do not, there is no try….* Master Yoda

    *** more on meta-value soon.

  • Partner up 🤝

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    Me looking “peaky blinder”-silly next to partner and friend Lars Omme, Steinway Lyngdorf

    You are an entrepreneur or work at a small business and determined to make an impact💥. That requires doing things you – and maybe nobody – has ever done before. R-I-S-K. Good. Expose yourself.

    But you do not want to be the lone rider, the kid on the playground without friends,… You can survive alone,  but you cannot grow 🚀 or be truly successful all on your own.

    Partner up 🤝. Determine who you are, why you do what you do and find like-minded people. Don´t take anyone. Be picky but partner up.

    You will have to work on the partnership. But when you do it will be worth it for all involved. Also your customers.

    PS: and if it does not work out – be straight and fold. No drama.