Wim GE De Vos

Category: ICE cinema

  • Design thinking: solution vs problem

    Laura presenting what she has learned, developped and is suggesting for ICE cinema. Design thinking in practice yesterday at Genesis Technologies.

    Design thinking is a solution-oriented way of thinking. (as opposed to problem-oriented thinking).

    It is often used in architecture and product design. But ever more it is finding its way into business thinking.

    It makes us question ❓everything, even the assumptions and not take anything for granted. Design thinking also teaches us to “prototype” and not fall in love with our first idea. But above all it makes us search 👀 for “what could be”. Instead of building on past or existing structures.

    In my view this is key 🗝 to become and remain relevant in 21st century business.

    In case you are interested in how Design Thinking can apply to your business take a few minutes and read through this blog post (see blog from lightsaber Strategyzer).

     

  • follow the money 💵

    chartoftheday_3606_europes_millionaire_households_n.jpg

    Always good to keep things simple. We go where our client is, not the other way around.

    Genesis Home Technology Architects simplifies home technology in homes of 1.000.000€ and up. And those homes are to be found where millionaires live.

    You could either call this data-driven strategy implementation, or common sense. Same thing.

    Do you know who your client is and where he is to be found?

  • What I learned @ Barco Digital Cinema 📽️

    Back in the early 2000’s I was working for Barco Cinema division in China. A unique experience and years later I value greatly what I learned.

    • The power 👊🏽 of intercultural teams.
    • The importance of co-creation 🤝 when making a strategic plan.*
    • Ways of creating internal buy-in with management🤵.
    • The value of brand positioning when entering a new market💹.

    In 12 months we landed a multi-million dollar💰 contract that laid the foundation for dominant market share for Barco in ditigal cinema in China.

    Working in a start-up venture inside a big company was both challenging and very rewarding. I highly recommend everyone to grab such opportunities when offered the chance. #offthebeatentrack #buildingabusiness.

    Following this adventure I moved to Barco’s home cinema division which was the start of my journey in the smarthome and private cinema market…

    Do you look back and value past experiences? And how do you connect the dots into the future?

    *More on co-creation in a future post.

  • Growthhack: co-marketing example

    As a small business we at Genesis Technologies and ICE cinema use co-marketing to create leverage and continue our growth.

    Important: co-marketing needs win-win for both parties to be effective. Tagging along is not an option.

    So what did we achieve in last weeks event with Valderrama Luxury Gardens, Maserati and Steinway & Sons?

    • Create exposure to new (type of) clients
    • Reinforce all our brands as a ying & yang of technology & design
    • Offer our existing clients new experiences that make them go Wow.
    • Learn from peers as we closely work together

    Used well co-marketing allows your small business to punch above its weight. To maximise impact.

    So I ask you: what are your thoughts on co-marketing as a small business?

  • Why start a business?

    inspirational-smll-business-quotes

    Why start a business?

    Simple question, so let´s look for a simple answer.

    You want to

    1. make lots of money 💵
    2. be free and work less 🏄‍♂️
    3. have impact 💥

    Pick one and organise your business in accordance.

    Brutally. No compromise.

    You have to pick one – the others will be a consequence of your choice.

    And then when you succeed you will become either:

    1. rich
    2. free
    3. change agent

    My take: choose impact 💥 and have a shot at being all 3…

    Closing with this video, a Pearl of Wisdom from Apple´s history:

    Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

    S. Jobs (1955-2011)

    Thunder Lizard - IMPACT, this is why we play
    Impact, this is why we play