Site icon Wim GE De Vos

A 100M€ group of smarthome companies across Europe?

Bravas_smarthome.png

Interesting case of growthhacking.

Bravas: 15 independent smart home design-build firms across the United States create a national footprint and will focus on professional integration “of electronic lifestyle technologies into custom-built intelligent spaces.”

Bravas, intelligent spaces” just landed a 75 million$ investment from a venture capital fund.

If states in the US can be compared in many ways to EU countries  when it comes to market size, demographics, clients look for “local” smarthome companies,…
The question to ask ourselves is then:

Is there space for a Europe-wide unified group of smarthome companies ? Valued at say 100m€…

20 established profitable integrators across Europe (10 capitals + 10 key cities)
1 single client segment = luxury home owner
1 single brand
Gradually grow closer (no sudden merge – rather share/learn/adopt over time)
– adopt best practices in business
– same SW solutions
– same design principles
– same products/brands
Each valued at 1 year turnover (or profit multiple) at a point in the future

 

Bravas CEO Ryan Anderson says succinctly that the partners “are stronger together.”

If they stay focussed I believe he is right. Why compete over 5% when 95% of the market potential is wide open if approached in the right way?

Small companies with a BIG impact💥.

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