Running a business is like riding a bicycle 🚲. You learn by doing, not by reading the manual.
Hands on the steering wheel.
Look forward.
Pedal firmly and with strength.
Shift gears when needed.
And above all: you quickly learn that speed gives you stability.
You are an entrepreneur or work at a small business and determined to make an impact💥. That requires doing things you – and maybe nobody – has ever done before. R-I-S-K. Good. Expose yourself.
But you do not want to be the lone rider, the kid on the playground without friends,… You can survive alone, but you cannot grow 🚀 or be truly successful all on your own.
Partner up 🤝. Determine who you are, why you do what you do and find like-minded people. Don´t take anyone. Be picky but partner up.
You will have to work on the partnership. But when you do it will be worth it for all involved. Also your customers.
PS: and if it does not work out – be straight and fold. No drama.
As a small business we at Genesis Technologies and ICE cinema use co-marketing to create leverage and continue our growth.
Important: co-marketing needs win-win for both parties to be effective. Tagging along is not an option.
So what did we achieve in last weeks event with Valderrama Luxury Gardens, Maserati and Steinway & Sons?
Used well co-marketing allows your small business to punch above its weight. To maximise impact.
So I ask you: what are your thoughts on co-marketing as a small business?
Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.
Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich.
True statement. It describes Genesis Technologies freemium model.
Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.
Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.
We offer installation partners, architects, builders, interior designers and end-clients:
And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*
As a small business making a BIG impact it is how we have built our tribe.
How do you approach your customers?
Let me know as continuous learning is the key to growth.
*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.
The key to getting people to change their behaviour sometimes lies with the smallest details of their immediate situation. The Power of Context says that human beings are a lot more sensitive to their environment than they may seem. It also says that small changes can have a big impact. Just like a business…
Studies on juvenile delinquency and drop-outs have proven that a child is better of in a good neighbourhood and a troubled family compared to a bad neighbourhood and a good family. This is another example of the power of context.
Pretty powerful and counter-intuitive to many of us. In ways we do not necessarily appreciate, our inner states are the result fo our outer circumstances.
We are powerfully shaped by our external environment. And features of our immediate social and physical world – the streets we walk down, the people we encounter – play a huge role in shaping who we are and how we act.
Now I ask you.
How do you use the Power of Context to shape behaviour of your team, clients and partners?
recommended reading: Malcolm Gladwell, The Tipping Point