Small businesses with a BIG impact
The problem with patience as a concept is that it’s passive 💤 – it’s a concept of tolerance. Literally. Here’s the definition:
pa·tience
ˈpāSHəns/
noun
1. 1.
the capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset.
What we need is passion 🌹, drive 🏎 and willpower 💪🏻.
At least if you want to have an impact with your business.
Peace ✌🏼 out.
Design thinking is a solution-oriented way of thinking. (as opposed to problem-oriented thinking).
It is often used in architecture and product design. But ever more it is finding its way into business thinking.
It makes us question ❓everything, even the assumptions and not take anything for granted. Design thinking also teaches us to “prototype” and not fall in love with our first idea. But above all it makes us search 👀 for “what could be”. Instead of building on past or existing structures.
In my view this is key 🗝 to become and remain relevant in 21st century business.
In case you are interested in how Design Thinking can apply to your business take a few minutes and read through this blog post (see blog from lightsaber Strategyzer).
Always good to keep things simple. We go where our client is, not the other way around.
Genesis Home Technology Architects simplifies home technology in homes of 1.000.000€ and up. And those homes are to be found where millionaires live.
You could either call this data-driven strategy implementation, or common sense. Same thing.
Do you know who your client is and where he is to be found?
As a small business we at Genesis Technologies and ICE cinema use co-marketing to create leverage and continue our growth.
Important: co-marketing needs win-win for both parties to be effective. Tagging along is not an option.
So what did we achieve in last weeks event with Valderrama Luxury Gardens, Maserati and Steinway & Sons?
Used well co-marketing allows your small business to punch above its weight. To maximise impact.
So I ask you: what are your thoughts on co-marketing as a small business?
Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.
Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich.
True statement. It describes Genesis Technologies freemium model.
Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.
Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.
We offer installation partners, architects, builders, interior designers and end-clients:
And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*
As a small business making a BIG impact it is how we have built our tribe.
How do you approach your customers?
Let me know as continuous learning is the key to growth.
*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.
