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Wim GE De Vos

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3 Axes of B2B – Genesis Technologies

September 6, 2019 by Wim GE De Vos 1 Comment

Wim GE De Vos strategyzer.jpg

The growth of Genesis Technologies is a to a large extent the result of a clear channel strategy. In our opinion B2B is both a science and an art.

For Genesis Technologies the 3 axes of B2B (channel strategy) are:

Profit 💰

Channel partners (installers of technology) are guaranteed to make more money by working with Genesis Technologies. Either by selling more or bigger systems, by being more efficient or by delivering higher quality systems.

Higher profits are the fuel ⛽️ that drive our partnerships 🚀.

Tribe 👨‍👩‍👧‍👦

Channel partners´ relationship with Genesis Technologies goes beyond a 1-to-1 simple service/supply mindset. Learning, service and caring happens between several nodes (true partners) in the network.

Learning happens collectively 🤝 and is accumulated 📈 within the tribal network. The network gets stronger 💪🏻 with every project, problem solved, lesson learned.

Respect 🙏🏻

Respect for channel partners´ decisions, work, history and future is essential on Genesis Technologies approach to partnerships. No 2 companies are identical. Even if dreams, objectives, ambitions often are shared.

Genesis Technologies´ story is about people 🙋🏼‍♂️🙋🏽‍♀️🙋🏼‍♂️🙋🏽‍♀️. And partners are before anything that: people, people with dreams and a history.

 

So now I have revealed Genesis Technologies strategy “3 axes of B2b”. Open for competitors to copy, for supply partners to amplify and others to share.

Let´s make WOW the standard in whatever you do. Every time, every day.

Filed Under: Genesis Technologies, Pearls of wisdom, Strategy Tagged With: B2B, business model, genesis technologies, strategy, WHY

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