Tag: business model

Strategy and execution

2 different ways to look at strategy & execution:

On one hand as a journey using a map 🗺 with precise indications 🔤

In this approach the all-knowing CEO 👨🏾‍🍳 figures out precisely where to go, how to get there and gives clear instruction to his employees what to do every step along the path.

It implies a static view of reality, an infallible “boss” and an army of robot-employees 🤖needing to avoid mistakes when following orders. Mistakes are not an option here.

On the other hand a journey using a compass ✨ combined with landmarks ⛩

Essentially a team-approach 🤝 where the vision on where to go is shared but not the details. Milestones ⛩ are agreed upon and function as landmarks. Each owns a responsibility to figure out and decide how exactly to reach them. Mistakes are part of the learning curve.

This view implies an ever changing world, full of opportunities. It comes with the need for critical, self-starting individuals that aim high 🏹, and therefore sometimes miss.

Which one is the “right” one?

Essentially this is up to how you view yourself and you view the world.

For me it is pretty easy. I very much enjoy working with a bunch of high-energy, strong-minded, smart people.

What about you 👉🏼?

August 5, 2018
growth partners 🤝: 3 criteria for meta-value
As a small business looking for BIG impact I have learnt over the years to work with growth partners 🤝.

They bring much more to the table than you see on the surface. I call it meta-value***.

We have overhauled our partners over the last few years according to the following criteria:
- growth 🚀 >>> growth businesses have fuel and energy, it also pushes them to come up with their better self.
- innovation 👩🏼‍🔬 >>> this is a mindset – innovators see what can be instead of what is.
- loyalty 🙏🏻 >>> growthhacking is only possible when ideas flow freely and there is mutual trust to promote risk-taking.
Making this choice is harder than first perceived. Often the obvious is.

Because it involves saying no to many, and asking yes from a few.

If you agree, don´t just nod.

Do or do not, there is no try….* Master Yoda

*** more on meta-value soon.
June 11, 2018
Partner up 🤝

Me looking “peaky blinder”-silly next to partner and friend Lars Omme, Steinway Lyngdorf

You are an entrepreneur or work at a small business and determined to make an impact💥. That requires doing things you – and maybe nobody – has ever done before. R-I-S-K. Good. Expose yourself.

But you do not want to be the lone rider, the kid on the playground without friends,… You can survive alone, but you cannot grow 🚀 or be truly successful all on your own.

Partner up 🤝. Determine who you are, why you do what you do and find like-minded people. Don´t take anyone. Be picky but partner up.

You will have to work on the partnership. But when you do it will be worth it for all involved. Also your customers.

PS: and if it does not work out – be straight and fold. No drama.

June 1, 2018
follow the money 💵

Always good to keep things simple. We go where our client is, not the other way around.

Genesis Home Technology Architects simplifies home technology in homes of 1.000.000€ and up. And those homes are to be found where millionaires live.

You could either call this data-driven strategy implementation, or common sense. Same thing.

Do you know who your client is and where he is to be found?

May 28, 2018
Growthhack: make your customers rich
Genesis Technologies freemium model

at your service

Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.

Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich.

True statement. It describes Genesis Technologies freemium model.

Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.

Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.

We offer installation partners, architects, builders, interior designers and end-clients:
- free access to a WOW-experience in our VIPlounges
- free training (product, system, business)
- free advice on best practices in creating smarthomes, private cinemas, …
And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*

As a small business making a BIG impact it is how we have built our tribe.

How do you approach your customers?
Let me know as continuous learning is the key to growth.

*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.
May 18, 2018