Tag: entrepreneur

  • The winds have shifted ⛵️ and you are in charge.

    Bob´s advice

    The winds have shifted ⛵️ and you are in charge.

    When the winds change suddenly it comes as a surprise. The boat heels over. What worked before does not work anymore…

    You need to steer the boat in a different direction before you run out of energy or get into trouble. You need to act quickly and firmly, but without panic. And act as a crew.

    Pay extra attention while you get a feel for the new direction and the strength of the wind before you can be sure to have got it right and are on a new course.

    Accept it is your responsibility to guide your company out of harm´s way and to place it in a position where you can prosper in the new future. Nobody else can do this but you.

    The last months I have been working on something to help small businesses deal with the impact of change. Something to help you find your way through uncharted territories and come out winning.

    Part of it will be to raise your awareness of what it is like to go through cataclysmic changes and to acquire a framework in which you can deal with them.

    Strategic inflection points force us to have a different mindset than the business-as-usual running of the business on autopilot we are so used to.

    Strategic inflection points and the change they bring about sometimes push us in a corner, make us think about survival so much we only understand the significance of the change upon us (too) long after the fact.

    Survive, transform and bounce forward. Together.
    Right into a new better future packed with opportunity.

    Stay tuned…

  • Pricing 101

    Just as you should place more emphasis on the benefits of your offering than on the features, you should think about basing the price of your offer on the benefit – not the actual cost or the amount it takes to create, manufacture, or fulfill what your are selling.” Chris Guillebeau

    Base price on benefits offered – not cost incurred.

    Rationally we get this – but how many of us small business operators actually practice this principle?

    When you do this be prepared to stand your ground, because there are always people who complain about the price being too high no matter what.

    Only the market can decide if it is too cheap or expensive – never one individual.

    note: this rule is related to the “Golden Rules of Business” addressed in a previous post.