Small businesses with a BIG impact
Being a small business (owner), negative feelings sometimes can be overwhelming.
Self-doubt, anger, envy, greed, selfishness,… both as an individual or as a business pull you back. They keep you small. Make you focus on the problem and not the solution.
So I try to push them back. Use light to fight darkness.
I deeply believe that good deeds, good thoughts and good words can keep this darkness at bay. It takes some discipline and effort but it works.
Be your best you.
Many decide to make a profit first, then invest in training, people, facilities, promotion, customer service and at last start doing important work.
But reality often shows to flip things around as follows…
So what is your experience with getting the order ⓵②③…right? How do you stage the growth of your business?
Back in the early 2000’s I was working for Barco Cinema division in China. A unique experience and years later I value greatly what I learned.
In 12 months we landed a multi-million dollar💰 contract that laid the foundation for dominant market share for Barco in ditigal cinema in China.
Working in a start-up venture inside a big company was both challenging and very rewarding. I highly recommend everyone to grab such opportunities when offered the chance. #offthebeatentrack #buildingabusiness.
Following this adventure I moved to Barco’s home cinema division which was the start of my journey in the smarthome and private cinema market…
Do you look back and value past experiences? And how do you connect the dots into the future?
*More on co-creation in a future post.
Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.
Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich.
True statement. It describes Genesis Technologies freemium model.
Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.
Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.
We offer installation partners, architects, builders, interior designers and end-clients:
And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*
As a small business making a BIG impact it is how we have built our tribe.
How do you approach your customers?
Let me know as continuous learning is the key to growth.
*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.
The key to getting people to change their behaviour sometimes lies with the smallest details of their immediate situation. The Power of Context says that human beings are a lot more sensitive to their environment than they may seem. It also says that small changes can have a big impact. Just like a business…
Studies on juvenile delinquency and drop-outs have proven that a child is better of in a good neighbourhood and a troubled family compared to a bad neighbourhood and a good family. This is another example of the power of context.
Pretty powerful and counter-intuitive to many of us. In ways we do not necessarily appreciate, our inner states are the result fo our outer circumstances.
We are powerfully shaped by our external environment. And features of our immediate social and physical world – the streets we walk down, the people we encounter – play a huge role in shaping who we are and how we act.
Now I ask you.
How do you use the Power of Context to shape behaviour of your team, clients and partners?
recommended reading: Malcolm Gladwell, The Tipping Point
