As a small business looking for BIG impact I have learnt over the years to work with growth partners 🤝.

They bring much more to the table than you see on the surface. I call it meta-value***.

We have overhauled our partners over the last few years according to the following criteria:

• growth 🚀 >>> growth businesses have fuel and energy, it also pushes them to come up with their better self.
• innovation 👩🏼‍🔬 >>> this is a mindset – innovators see what can be instead of what is.
• loyalty 🙏🏻 >>> growthhacking is only possible when ideas flow freely and there is mutual trust to promote risk-taking.

Making this choice is harder than first perceived. Often the obvious is.

Because it involves saying no to many, and asking yes from a few.

If you agree, don´t just nod.

Do or do not, there is no try….* Master Yoda

*** more on meta-value soon.