In my post a few days ago I mentioned the importance of working with growth partners and the value + meta-value they bring. Todays spotlight is on Control4.

We have been growing the business together with Control4 now for over 8 years. Together we grew every single year.

A quick look at Control4 according to the 3 criteria for growth partners I mentioned:

Growth: 🚀

• market share: Control4 now is the undisputed market leader in our markets as the leading control system for the connected home.
• portfolio: With the acquisition of Pakedge networking and iHiji monitoring we are now able to offer the digital foundation of what has become the standard for every home of today and tomorrow. Total Available Market increase and scope for growth long into the future.
• numbers: Genesis Technologies has grown its business with Control4 triple and high double digit for over 8 years in a row. Not a coincidence. Proof of a solid growth 🚀 partnership.

Innovation: 👩🏼‍🔬

• products: Control4 has released new, simple and innovative products year after year. And shipping on announcement. A point often underestimated because true innovation only counts when it hits the market… (“true artists ship”… S. J.)
• role in the value chain: together we have moved from simply supplying products towards investing in our partners to make them more successful. Innovating wrt  the role we have in the market is just as important as keeping up with Moore´s Law.

Loyalty: 🙏🏻

• 8 years straight, over 3000 days working and growing together and counting.  Most are presidents that last less…we can debate if that is a good thing later 😎
• Loyal tribe of system integrators: For us loyalty through the channel is equally important as margin through the channel. It takes long term vision and commitment. But once achieved multipliers start popping up where you least expect them.

As continue to shape and build the future we will find great things ahead of us. The past and present have taught us that much so far.

Be well, be you. And keep looking for growth partners 🚀🤝👩🏼‍🔬 if you want to create impact as a small business.