The goal of our business is not to do business with anyone who simply wants what we have…
We are focussed 🎯on the people who believe what we believe.
Our tribe.
Together 🤝 we make WOW the standard in homes of today and tomorrow.
Small businesses with a BIG impact


There is a difference between “running a demo” of your product and “bringing the experience to life“.
Running a demo is mechanical, going through the motions, inward looking and unemotional. It also rarely works. A website does a better job at this anyway.
Bringing the experience to life is telling a story, with passion ❤️, focussed on your client and full of emotional triggers. It creates opportunities and business.
The art of the demo is all about the second. When you bring an experience to life you create ART.
You paint a picture 🎨 and engage with people on an emotional level.
Small details that make a BIG impact 💥…
A few weeks back I jokingly asked feedback on how to brand my car 🚙 via Facebook & Instagram for Genesis Technologies.
It was by far the post with most interaction, shares and likes in 2018. Pretty cool 😎 to have so many involved with our brand. Engagement. Enrolment. Jedi Master Seth would be proud.
The post showed a clear preference for one design over all others. So here it goes 💥
Thank you 🙏🏻 everyone for speaking up. I sincerely hope you will continue to give feedback 📣 as I throw more questions at you.
And lets toast 🍷 to #theArtofsimple – the raison d´être of Genesis Technologies.
Just turned 45 and so reviewed my score in the small business unlimited bowling 🎳 league.

Linchpin by Seth Godin is one of the books that impacted me the most. It helped me find and refine “my art” as Seth calls it and serves as a compass to give direction to my thinking and actions. We can all be an artist and a genius if we want to. Now how powerful is that 💪🏻.
I invite you to listen to what Seth has to teach us. He is generous and wise. But do not expect quick fixes or easy answers. There are none. And you will have to be generous too…
In Linchpin Seth talks about you, your work, your choices and your opportunities to make a difference in the world around you. It is also about today and tomorrow.

Linchpins are all around us. Even if not always easy to spot. They are the essential building blocks of great organizations. They may not be famous but they’re indispensable. And in today’s world, they get the best jobs and the most freedom.
Check out this episode of Seth on Impact Theory or browse through his website. Probably the best investment in yourself in a long while.