
Why start a business?
Simple question, so let´s look for a simple answer.
You want to
- make lots of money 💵
- be free and work less 🏄♂️
- have impact 💥
Pick one and organise your business in accordance.
Brutally. No compromise.
You have to pick one – the others will be a consequence of your choice.
And then when you succeed you will become either:
- rich
- free
- change agent
My take: choose impact 💥 and have a shot at being all 3…
Closing with this video, a Pearl of Wisdom from Apple´s history:
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
S. Jobs (1955-2011)






