Wim GE De Vos

Small businesses with a BIG impact

Escape to Victory: from products 📦 to systems ☸️

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more on this from IMD here

The first objective of a company is to survive.

The second is to thrive.

To do both is to move from offering products📦 sales to systems☸️*.

And you better do it fast 🏃‍♀️…

 

*☸️Systems defined as:

  • bundle of products + services + knowledge
  • tailored solution to customers needs or desires
  • organisms that are designed, created, delivered, serviced and updated

 

If you sell products – Amazon wins (or aliexpress…)

If you are a brand franchise – the brand wins

If you sell systems – you win (and your customer too…).

Your choice.

 

Small decisions with a BIG impact 💥.

Note: You can SELF TEST your business using one of these useful checklists – Lightsabers.

Samsung The Wall 📺🤑💨 go-to-market strategy

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Over a year ago Samsung asked to come up with a strategy on how to market their new “half a million USD TV” called “The Wall”. (Emoticons would describe the product concept at that stage as 📺 🤑 💨)

Samsung admitted to have no clue re. luxury markets, did not understand the dynamics of the custom install industry and for sure did not share the importance of long-term channel partners and influencers, …

The briefing I came up with was summarised to a large extent in the first pages of my report “The subtle art of entering the luxury yacht/home market as a technology company (In Europe)“. Download the report for free here.

Then exactly 1 year ago in the midst of my holidays – Samsung flew me over to their “LED experience centre” in Frankfurt. The meeting with Samsungs management lasted about 1 hour. Until it became clear to me that there was no point…

Why, you may ask? Well, the answer is higher up in the blog post 😉.

In the mean time, my fellow technology architects: let´s make WOW 🍾😲 the standard together 🤝.

Note: later meetings with other LED manufacturers (Barco, Hansen, Leyard, and now also Philips) have brought a series of challenges & opportunities to light that will positively impact large screen displays in the home.

 

Product/Market fit: the thing that really matters…

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Marc Andreessen shared his views on Start-Ups back in 2007. I believe it is still very much valid…

As a start-up aiming for success, you are running an obstacle race 🏇🏼 towards Product/Market fit ✅.

Have a read and find out what role Product – Team – Market play in start-up success. And why you want to do what it takes to reach the holy grail 🏆: product/market fit.

Small decisions that can male a BIG impact 💥.

ICE cinema and the experiential economy

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ICE cinema = Immersive Cinema Experience
WHY did we come up with ICE cinema:

We believe people want to have a mixed reality room to escape reality together. This is fundamentally different from “watching TV” or “putting on immersive AI or 3D glasses”, which either lacks the experiential element or the social component.

HOW do we go about delivering ICE cinema:

We have created a systematised way for our ICE partners of designing, selling, marketing, demonstrating, producing, delivering the product

WHAT is ICE cinema:

A mixed reality room that guarantees an deeply immersive cinema experience known as “the suspension of disbelief” (=the sensation that your mind tricks you into believing you are “there” “in the movie” “at the concert”) and at the same time has stunning looks (european design) and top quality throughout.

Want to know more?

check out www.ICE-cinema.com and book a training or demo.

Growthhack: make your customers rich

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Genesis Technologies freemium model
at your service

Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.

Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich. 

True statement. It describes Genesis Technologies freemium model.

Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.

Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.

We offer installation partners, architects, builders, interior designers and end-clients:

  • free access to a WOW-experience in our VIPlounges
  • free training (product, system, business)
  • free advice on best practices in creating smarthomes, private cinemas, …

And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*

As a small business making a BIG impact it is how we have built our tribe.

How do you approach your customers?
Let me know as continuous learning is the key to growth.

*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.

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