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Culture eats strategy for breakfast…

Here are 2 definitions of the kind of culture that creates momentum for any business.

The first one is that “culture is what happens when the boss leaves the room“. The second definition is “the way we get things done around here“.

It is all about the People. The attitude of those working for the company. The most important thing about culture is that it’s the only sustainable point of difference for any organisation.

Anyone can copy your strategy, but nobody can copy your culture.

But people need to know where they are going and how they are going to contribute to that success. If there’s no vision and no sense of direction, then you have no chance of getting aligned on a culture. It is the vision holds it all together.

Culture = What you Do + Who you Want to Be.

For us culture is our super-power 💪🏻…

… and for the last 10 years we have been getting a bit stronger every day.

Want to know more about our culture?
Check it out here. (made & best seen in full screen for Apple Keynote)
👉🏼Apple Keynote: Genesis Home Technology Architects – culture – keynote 👈🏻

( also available in MS PowerPoint: Genesis Home Technology Architects – culture – powerpoint)

And like always feedback is very welcomed 🙏🏻 because that is how we get better.

March 28, 2019
definitions of wealth… 🚁 or 💰
Whatever your definition of wealth is, you are right.
Your definition of wealth is yours alone 👉🏼 and will (probably) result in important life choices in your path towards being wealthy.

For some wealth means having more/lots of money 💰.

In this case your best options are (non exhaustive list):
- become an investment banker
- measure how much you get paid per minute spent working. Then ruthlessly maximize payment per minute and minutes worked.
- marry money
- study the science and language of money (from ROI to bitcoin over to taxation and retirement plans)
- … maximize €, $, … whatever you do.
For others it is having more options 🚁.

In this case I would say (non exhaustive list):
- it means being grateful for what you already have 🙏🏻.
  And by reading this it is fair to say you are already wealthy because you have access to the internet while reading this, are not out there looking for food, have a roof over your head, can choose to watch TV or spend time with our family,…
- it means working towards having even more options in your life 🚁🚁🚁.
  Personal freedom 🚁. To able to do What you want and believe is right, When you want, Where you want – while making the world a better place.
  note: And this includes how different spheres of your life can be combined (work, family, friends, personal development,…)
Whatever your definition is. Embrace your choices and go for it 🚀.

Peace out. ✌🏼
February 23, 2019
What change 🦋 are you trying to make?

As Seth said: Marketing makes change happen. If there is no change, your marketing is not working.

So the key question becomes: what are we trying to change?
And not what we are trying to market. That follows almost automatically.

If we want to create change, we are applying marketing.

Marketing starts with focus 🎯 on what we want to change δ … Ask yourself this question and the rest can come later.

January 23, 2019
Product/Market fit: the thing that really matters…

Marc Andreessen shared his views on Start-Ups back in 2007. I believe it is still very much valid…

As a start-up aiming for success, you are running an obstacle race 🏇🏼 towards Product/Market fit ✅.

Have a read and find out what role Product – Team – Market play in start-up success. And why you want to do what it takes to reach the holy grail 🏆: product/market fit.

Small decisions that can male a BIG impact 💥.

January 22, 2019
2019: Making better quality 👌🏻 promises

As this new year unfolds, new promises are begging to remain on our new year resolution lists.

Not this year though. A new year, a new approach.

Instead of spitting out fresh new promises I am recycling ♻️. Recycling with a twist 🍸.

Reviving long lost promises. And making them better 👌🏻.

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This year I am making better quality promises.

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More personal, more precise, more generous.

Small promises with a BIG impact 💥 (hopefully)

January 2, 2019