There is a difference between “running a demo” of your product and “bringing the experience to life“.
Running a demo is mechanical, going through the motions, inward looking and unemotional. It also rarely works. A website does a better job at this anyway.
Bringing the experience to life is telling a story, with passion ❤️, focussed on your client and full of emotional triggers. It creates opportunities and business.
The art of the demo is all about the second. When you bring an experience to life you create ART.
You paint a picture 🎨 and engage with people on an emotional level.
ICE cinema = Immersive Cinema Experience WHY did we come up with ICE cinema:
We believe people want to have a mixed reality room to escape reality together. This is fundamentally different from “watching TV” or “putting on immersive AI or 3D glasses”, which either lacks the experiential element or the social component.
HOW do we go about delivering ICE cinema:
We have created a systematised way for our ICE partners of designing, selling, marketing, demonstrating, producing, delivering the product
WHAT is ICE cinema:
A mixed reality room that guarantees an deeply immersive cinema experience known as “the suspension of disbelief” (=the sensation that your mind tricks you into believing you are “there” “in the movie” “at the concert”) and at the same time has stunning looks (european design) and top quality throughout.
art by #RafikAnadol using #Niio #Philips and combined with #SteinwayLyngdorf and #ekinex
Thanks 🙏🏻 to our partnership with #Niio, #Philips and #Barco we have been able to create a beautiful and cool digital art gallery. Over the last 9 months a few hundred people came by and told us so much. All of which where wow-ed by digital art for some reason or other.
We have learned a ton on how to explain, show, combine, enjoy and select digital art.
From video art that is a loop like a beautiful moving digital painting, over to data-driven art all the way up to interactive (virtual and mixed reality) art and gamification (enhanced reality) through art.
art by #RafikAnadol using #Niio #Philips and combined with #SteinwayLyngdorf and #ekinex
Here are just 5 reasons to 💚 digital art 🎨 (there are plenty more):
move on from owning to consumingart
beautify that horrible huge black hole called TV
your art will follow you around like music
technology is at the service of an emotional experience
spaces come to life and can be transformed on the fly
art by #RafikAnadol using #Niio #Philips and combined with #SteinwayLyngdorf and #ekinex
Small things like this can have a big impact.
On spaces, your mood, perception and ultimately the story you tell.
i recommend you consider digital art the next time you build a house, office, building,…
