For us at Genesis wanting to make an impact implies growth 🚀. And growth has many dimensions. Continuous learning, improvements, more resources, more responsibilities for stakeholders,…
And being serious about growth means to have a plan for growth. Such a plan needs to be written down, shared, discussed, reviewed and adapted as we progress along our journey.
As an exercise in transparency and example here you have Genesis Technologies operational growth plan for 2019. It has 4 pillars and they come in order of priority.
Grow Market Share
- WOW our customer. We focus on simplifying matters and exceptional service to do so. You can see us apply #theARTof SIMPLE and #makeWOWthestandard every day.
- Share the experience of what can be. Everyone passing by our VIPLounges gets a taste of what is possible in homes of today and tomorrow. From end-clients over to the FEDEX guy.
- System design service. We compile knowledge and standardise best practices in designing world class systems. Only to share this again with our partners and guarantee superior systems to home owners.
Make our Partners Stronger
- Training and support mechanisms. As we continue to build our knowledge and training resources our partners will benefit daily in delivering better systems and serving their clients.
- Toolbox for success. Our PartnerZone platform is growing in terms of tools and features to make our partners more successful in their own business.
- Marketing and sales. Genesis Technologies partners get free access to the VIPlounges.club network and benefits. This helps them sell more and better solutions.
Expand share of Project
- Audio and Video. Has always been our passion and this is where we started out. Music is our religion and cinemas where we go to church…
- Control and Comfort. Since a few years we have successfully added home control of AV, light, comfort,… to our portfolio.
- Networked infrastructure. The true foundation of technology in the home. Control systems, AV distribution over IP, wireless. Everything has become network centric.
- KNX lighting control. Light is the next frontier for us. We have a laser-focussed approach in this competitive market.
Develop new partners and channels
- AV and CI expert installers. This is the market we all come from and believe in long term. Every day we still onboard new partners to grow together. Especially in larger markets like France and Italy.
- KNX and HVAC engineering companies. Companies with a strong engineering foundation that offer complete solutions. All wanting to differentiate from electricians and retail electronic outlets.
So now 3 things can happen…
First, that our clients and suppliers perfectly understand why we do what we do every day of 2018. Second, that internally we as a team are focussed on executing our growth plan. Thirdly, that the competition will copy or sabotage us.
I´ll take my chances and will keep you informed on all 3 accounts 🏄♂️.
May the Force be with you.