A few of years ago I worked with IMAX as they joined ICE-cinema into the market of super high-end private cinemas with their IMAX Private Theatre. We visited their Canada & New York offices and they in return visited us at our ICE-cinema experience centre. Very interesting encounters for both it seemed later.
Here are some lessons learned:
- Do not underestimate 🎱 yourself when up against a mogul. You may have more to offer than you think.
- read “Negotiating with Giants” when dealing with one 😉.
- Keep looking 👀 for the value beyond the brand.
- Learn📚 from market leaders instead of simply looking up to them.
- Small and 🎯 focussed can beat big 💸and powerful.
Clients for IMAX Private Theatre and ICE-cinema are (U)HNWI´s. They deserve and want the best. #thebestornothing. What we offer them is an experience and a service rather than a product.
How to reach and serve these clients is something I greatly enjoyed discussing with my IMAX counterpart and friend Larry O´Reilly.
Larry shared some pearls of wisdom which I have incorporated in the partner trainings we run on how to sell ICE cinemas and #makeWOWthestandard.
But, in order to share knowledge we have to acquire it first.
So thank you 🙏🏻 IMAX and Larry for our open dialogue. Encounters that made us move forward. And it is clear the future looks bright for both of us 😎 as we bring immersive experiences to peoples homes.
Question: what mogul did you deal with recently? What did you learn?
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