Mixed reality spaces for the home

We are getting good traction with ICE cinema (Immersive Cinema Experience) since a few months. The question I ask myself today is WHY… and WHY NOW?

I can come up with a few reasons, probably a mix of these is true:

• In the right market: high concentration of millionaires in South Europe (see my Linkedin post a while back) both as residents and with second homes.
• At the right time: the market is clearly back. Confidence and spending is up. Timing is everything in life I guess… ask Philips…
• we simplified our story: our own team and partners are not only “getting it“, but they are able to tell the story themselves. The why of ICE cinema and how cool it is to have such an amazing room in the home for the whole family.
• share the experience: we reached the tipping point thanks to the accumulative effect of engaging demonstrations to everyone that drops by.

But maybe we are getting to the magical moment of product/market fit? According to Marc Andreesen it is the only thing that really matters in a start up…

While we figure this out we will continue to deliver amazing ICE cinemas and bring mixed reality experiences to clients around the world.

Drop by in Lisbon, Marbella or Milan (coming soon) to be WOWed away.