Wim GE De Vos

Small businesses with a BIG impact

ICE cinema and the experiential economy

by Leave a Comment

ICE cinema = Immersive Cinema Experience
WHY did we come up with ICE cinema:

We believe people want to have a mixed reality room to escape reality together. This is fundamentally different from “watching TV” or “putting on immersive AI or 3D glasses”, which either lacks the experiential element or the social component.

HOW do we go about delivering ICE cinema:

We have created a systematised way for our ICE partners of designing, selling, marketing, demonstrating, producing, delivering the product

WHAT is ICE cinema:

A mixed reality room that guarantees an deeply immersive cinema experience known as “the suspension of disbelief” (=the sensation that your mind tricks you into believing you are “there” “in the movie” “at the concert”) and at the same time has stunning looks (european design) and top quality throughout.

Want to know more?

check out www.ICE-cinema.com and book a training or demo.

the domino effect 🁳

by Leave a Comment

ICE Cinema “sherlock”

Let me start todays post with the answer first: The Domino Effect. 🁉

And now the 3 questions to which the domino effect is the answer…

Why do some simple habits trigger other more powerful ones?

The domino effect proves it is within your power to spark a chain reaction of good habits by building new behaviours that naturally lead to the next successful action. There is an astounding interconnectedness between the systems of life and human behaviour is no exception.

The inherent relatedness of things is a core reason why choices in one area of life can lead to surprising results in other areas, regardless of the plans you make.

Why do I blog?

When a friend of mine asked why I started blogging daily I explained: the domino effect it has on how I live my day.

By blogging daily I am creating a self-discipline and consistency around daily learning moments. I start from the premise there must be something interesting to learn and share every day.

So I created a habit of reading, observing and analysing at least 1 thing every day that is worth learning. So I keep my mind and eyes wide open so I am more aware and conscious for this daily learning moment.

And then I write it down and share it publicly. This implies I have to think the learning moment through and structure it into small understandable tasty pieces 🍕.

How do you create a successful channel business?

An example. Today I spent half a day with Mr S., a new sales partner for ICE cinema (one of the cool ventures I am deeply involved with – mixed reality spaces etc…).

I passionately explained everything I know on the subject. Transmitted not just my knowledge on the product but also on the market, clients and logic behind why people an ICE cinema.

While I share my passion for how an ICE cinema really delivers on the promise of the suspension of disbelief and how it becomes the families favourite room in the house I am actually applying the power of the domino effect. I am helping to create yet another domino that will have a positive effect. Another small business that will have a BIG impact.

That is how you build a successful channel business. One domino at a time.

✌🏼 out. W

 

 

Mixed reality spaces for the home

by 1 Comment

We are getting good traction with ICE cinema (Immersive Cinema Experience) since a few months. The question I ask myself today is WHY… and WHY NOW?

I can come up with a few reasons, probably a mix of these is true:

  • In the right market: high concentration of millionaires in South Europe (see my Linkedin post a while back) both as residents and with second homes.
  • At the right time: the market is clearly back. Confidence and spending is up. Timing is everything in life I guess… ask Philips…
  • we simplified our story: our own team and partners are not only “getting it“, but they are able to tell the story themselves. The why of ICE cinema and how cool it is to have such an amazing room in the home for the whole family.
  • share the experience: we reached the tipping point thanks to the accumulative effect of engaging demonstrations to everyone that drops by.

But maybe we are getting to the magical moment of product/market fit? According to Marc Andreesen it is the only thing that really matters in a start up…

While we figure this out we will continue to deliver amazing ICE cinemas and bring mixed reality experiences to clients around the world.

Drop by in Lisbon, Marbella or Milan (coming soon) to be WOWed away.