The first objective of a company is to survive.
The second is to thrive.
To do both is to move from offering products📦 sales to systems☸️*.
And you better do it fast 🏃♀️…
*☸️Systems defined as:
- bundle of products + services + knowledge
- tailored solution to customers needs or desires
- organisms that are designed, created, delivered, serviced and updated
If you sell products – Amazon wins (or aliexpress…)
If you are a brand franchise – the brand wins
If you sell systems – you win (and your customer too…).
Your choice.
Small decisions with a BIG impact 💥.
Note: You can SELF TEST your business using one of these useful checklists – Lightsabers.