• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Wim GE De Vos

Small businesses with a BIG impact

  • WHY
  • Insights
  • Uneti tree
  • Start Ups
  • Jedi Masters
  • Lightsabers
  • Contact

The importance of Demos

June 22, 2020 by Wim GE De Vos Leave a Comment

wow-moment

Most of what we sell is too hard to understand without a demo.

If a picture is worth a thousand words,

a demonstration is probably worth a million.*

Steve Blank in The 4 steps to the epiphany.

So let´s ask ourselves the following 6 questions:

  • Do you have a demo script?
  • Do you have a demo space?
  • Do you have a demo strategy?
  • Does your demo create a WOW moment?
  • Who does the demo?
  • How often do you demo?

There is a direct correlation between:

the amount of WOW moments you create

&

the growth of your business… *

*YOU, once you got your demo-act together.

Filed Under: Building blocks, Forward movement, growthhack, marketing, Pearls of wisdom, Uncategorized Tagged With: forward movement, growth, growthhacking, impact, Lightsaber, marketing, start up, strategy

The dark horse

April 9, 2020 by Wim GE De Vos Leave a Comment

77EE2469-6FEB-4423-8519-67D4CD0483A2_1_201_a

Every day we choose between 3 approaches for everything we do:

  • Custom, tailor-made, one-off
  • Personalised, configured, repeatable
  • One-size-fits-all, standard, commoditised

But when we make our choices are we consistent, smart, see them in context?

Ask which of the 3 approaches you choose in the following cases:

  • connecting with our customers
  • drafting and sending proposals
  • delivering control or audiovisual systems
  • hire and fire
  • remuneration
  • training
  • service
  • making cars, speakers, systems,…
  • …

I dare to think we all use far too much custom and standard approaches…

When the personalised, configured, repeatable approach is the dark horse* in the race for success.

Custom is overrated

One-size-fits-all is overused

Personalisation is the dark horse…

Asking ourself some simple questions may have a big impact 🤜🏻 💥

*Definition “dark horse”:
a candidate or competitor about whom little is known but who unexpectedly wins or succeeds

Filed Under: Digital transformation, Forward movement, growthhack, marketing, Uncategorized Tagged With: business model, context, forward movement, genesis technologies, growthhacking, impact, marketing strategy growth, value proposition

Which ocean do you surf 🏄‍♂️? What planet are you on ?

January 18, 2020 by Wim GE De Vos Leave a Comment

Blue Ocean Strategy

Which Ocean do you surf 🏄‍♂️? *

Screenshot 2020-01-18 at 15.04.34

 

What planet 🌏 are you on?


Planet Traditional: everyone is looking for the extraordinary deal.
What matters is: price – features – status.

Planet NEO (New Economic Order): people need to feel a connection with what they buy. It needs to represent who they are.
What matters is: design – how things work – authenticity – who you buy from – uniqueness – discovery.

Facts to bear in mind…

On planet NEO the tendency is towards smaller, personal companies.

93% of the world´s big spenders across industries live on planet NEO. 

During the economic downturn of 2008-2012 NEO´s became more NEO and spent actually more on what really mattered to them.


Entrepreneur, friend, surfer, boarder Ryan Gustafson shared the following explainer video with me.  Check it out and decide which planet you are on… VIDEO

*I am a big fan of Blue Ocean Strategy: learn more here

 

Filed Under: growthhack, marketing, Strategy Tagged With: business model, marketing strategy growth, strategy, value proposition

Simplify. Everything. Always. Everywhere.

January 8, 2020 by Wim GE De Vos 1 Comment

Genesis Technologies - the art of simple
genesis-tech.eu

You only have a business, a real valuable business, a shot at success, if you offer to simplify something.

Simplify. Everything. Always. Everywhere.

the simplicity compass 🧭 
icons over words
less is more
focus
beautify when you can
1 click
state of flow beats thinking
focus
colours
more logic
less rules
small teams
focus
deep is better than wide
forget perfection
choose
to
FOCUS
on
SIMPLE
right
NOW

 

Filed Under: Genesis Technologies, marketing, Pearls of wisdom, Uncategorized Tagged With: business model, genesis technologies, strategy, value proposition

Escape to Victory: from products 📦 to systems ☸️

January 8, 2020 by Wim GE De Vos Leave a Comment

escape commoditization.jpg
more on this from IMD here

The first objective of a company is to survive.

The second is to thrive.

To do both is to move from offering products📦 sales to systems☸️*.

And you better do it fast 🏃‍♀️…

 

*☸️Systems defined as:

  • bundle of products + services + knowledge
  • tailored solution to customers needs or desires
  • organisms that are designed, created, delivered, serviced and updated

 


If you sell products – Amazon wins (or aliexpress…)

If you are a brand franchise – the brand wins

If you sell systems – you win (and your customer too…).

Your choice.


 

Small decisions with a BIG impact 💥.

Note: You can SELF TEST your business using one of these useful checklists – Lightsabers.

Filed Under: Building blocks, Genesis Technologies, marketing, Uncategorized Tagged With: business model, genesis technologies, strategy, value proposition

  • Go to page 1
  • Go to page 2
  • Go to Next Page »

Copyright © 2026 · Guru Theme on Genesis Framework · · Log in

Loading Comments...