Wim GE De Vos

Category: marketing

  • Remarkable

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    As I am finishing Seth Godins´ truly remarkable Purple Cow for the third time, the following ideas spring to mind…

    There are not too many unexplored areas of innovation – just unexplored combinations 🧩🧩. And in making these combinations go where the competition is not 🚁.

    The farther the better. Pick your niche. And rock 🎸 it.

    Take phone companies 📞 as an example: Do they hire annoying people or just train them to be that way? How many times have you been deeply frustrated 🥵 in dealing with telecom companies?

    Sometimes it may be worth to simply invest in exceptionally nice people 😃 as a way of being remarkable… The simplicity of the business model is striking. Customer centricity 🎯 to the max.

    Small decisions that have a BIG impact 🚀 indeed.

  • About sales people…

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    Be an industry expert 🧪, not a product seller 📦
    Salespeople get sent to voicemail. Sales meetings get rescheduled.

    But strategists and experts get their calls answered every time, and their phones are ringing off the hook with questions and inquiries about their expertise.

    No one likes to be sold to. But everyone needs a solution. 🧮

    If you’re a problem solver in your industry, you’re going to get more than your prospects who take your calls. You’re going to get people who can’t stop calling you because you have the solutions they need.

    Small decisions with a BIG impact 💥.

  • Culture eats strategy for breakfast…

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    Here are 2 definitions of the kind of culture that creates momentum for any business.

    The first one is that “culture is what happens when the boss leaves the room“. The second definition is “the way we get things done around here“.

    It is all about the People. The attitude of those working for the company. The most important thing about culture is that it’s the only sustainable point of difference for any organisation.

    Anyone can copy your strategy, but nobody can copy your culture. 

    But people need to know where they are going and how they are going to contribute to that success. If there’s no vision and no sense of direction, then you have no chance of getting aligned on a culture. It is the vision holds it all together.

    Culture = What you Do + Who you Want to Be.

    For us culture is our super-power 💪🏻…

    … and for the last 10 years we have been getting a bit stronger every day.

    Want to know more about our culture?
    Check it out here. (made & best seen in full screen for Apple Keynote)
    👉🏼Apple Keynote: Genesis Home Technology Architects – culture – keynote 👈🏻

    ( also available in MS PowerPoint: Genesis Home Technology Architects – culture – powerpoint)

    And like always feedback is very welcomed 🙏🏻 because that is how we get better.

  • What change 🦋 are you trying to make?

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    As Seth said:  Marketing makes change happen. If there is no change, your marketing is not working.

    So the key question becomes: what are we trying to change?
    And not what we are trying to market. That follows almost automatically.

    If we want to create change, we are applying marketing.

    Marketing starts with focus 🎯 on what we want to change δ … Ask yourself this question and the rest can come later.