The dark horse

Every day we choose between 3 approaches for everything we do:

• Custom, tailor-made, one-off
• Personalised, configured, repeatable
• One-size-fits-all, standard, commoditised

But when we make our choices are we consistent, smart, see them in context?

Ask which of the 3 approaches you choose in the following cases:

• connecting with our customers
• drafting and sending proposals
• delivering control or audiovisual systems
• hire and fire
• remuneration
• training
• service
• making cars, speakers, systems,…
• …

I dare to think we all use far too much custom and standard approaches…

When the personalised, configured, repeatable approach is the dark horse* in the race for success.

Custom is overrated

One-size-fits-all is overused

Personalisation is the dark horse…

Asking ourself some simple questions may have a big impact 🤜🏻 💥

*Definition “dark horse”:
a candidate or competitor about whom little is known but who unexpectedly wins or succeeds