Every day we choose between 3 approaches for everything we do:
- Custom, tailor-made, one-off
- Personalised, configured, repeatable
- One-size-fits-all, standard, commoditised
But when we make our choices are we consistent, smart, see them in context?
Ask which of the 3 approaches you choose in the following cases:
- connecting with our customers
- drafting and sending proposals
- delivering control or audiovisual systems
- hire and fire
- remuneration
- training
- service
- making cars, speakers, systems,…
- …
I dare to think we all use far too much custom and standard approaches…
When the personalised, configured, repeatable approach is the dark horse* in the race for success.
Custom is overrated
One-size-fits-all is overused
Personalisation is the dark horse…
Asking ourself some simple questions may have a big impact 🤜🏻 💥
*Definition “dark horse”:
a candidate or competitor about whom little is known but who unexpectedly wins or succeeds