
Something has been on my mind me for over 10 years now.
And it has intrigued me for at least 5 or 6.
Late last year I had enough. I simply could not get it out of my system.
So I decided to try and do something about it…
But first let me tell you about “The Big Problem” bugging me.
Here it comes…
It makes no freaking sense that the #hometech industry is not 10X BIGGER than what it is today.
Makes no sense at all.
- the products exist
- the solutions bring joy and comfort
- the homes are everywhere
- the customers are ready to spend
- the installation companies are busier than ever
So why o why is growth at GDP + 5% at best in our industry…?
What are we missing? Where lies the key to unleash this potential?
I believe the reason (and the solution) is to be found somewhere in the atomised structure โ๏ธ of the home tech industry.
Our industry consists of 1,000ยดs of small installation businesses with smart hard working entrepreneurs and employees. Technically skilled and trained people in a market full of opportunity. Passionate and ambitious in their quest for success. But for some reason we are not growing at the rate we could be growing. We all know this by now.
So what are we missing?
In my opinion we desperately need 2 things:
- An open community that shares and grows together.
- Business Building Skills
If we want to tap the potential of our #hometech businesses & industry than we need to work together to build and create these 2 missing components.
It is time to build. Nobody else is going to do it for us. Trust me on that one.
The best way to predict the future is to build it. #timetobuild.
So I ask you now: Will you join the #hometech #coalition ๐ค and go on a mission ๐ to unlock the growth potential of your business and our whole industry?
If the answer is YES, then reach out or put your name in the comments and share your ideas, thoughts, energy, contacts and good vibes.
The future is not like the weather. It doesnโt just happen. People make the future. Itโs not a destiny or hope; itโs a decision.
(if the answer is “no” – no problem – just let the coalition of business builders do their thing – in time you will probably benefit from it too)

Note: This is part I of a series of V stories this week on my entrepreneurial journey of the last 2 years.
Episode I – the day I knew I had to fire โซ myself.

I thought there was a organisation set up to address points 1 and 2? Global org, big presence in US and EU, huge resources and assets, thousands of members…..why are the little guys and girls in this industry having to raise the tide when weโve got a trade org who are meant to be the vessel we board.