Wim GE De Vos

Author: Wim GE De Vos

  • home technology for visionary architects & premium home builders

    Kloof Road house
    Kloof Road House by Nico van der Meulen
    Why is this of interest? ⏭Premium home technology is on the rise and on the move. 
    Every premium home will have beautiful integrated technology at their very core. And the starting point for this technology is the design phase of the property.
    Note: Good design principles in this respect are all about offering options & future-proof homes.
    Homes will be connected and not just smart.
    And home tech has shifted from convenience-focused applications to
    experience-focused integration of all components.
    This is very similar to what we see in car design.
    How can Genesis be service? 🟢 Simplify and beautify things.

    We are convinced we can simplify and beautify the whole business of home technology for end-clients, architects, builders and installers of technology.

    Via the Genesis Builder Program we can help you in designing, marketing, selling, delivering and servicing homes better.

    Who are we? 🖥Genesis, home technology architects.
    We are focussed on premium residential home technology solutions & services.
    Our partner network of 300 certified and trusted independent installers of technology is second to none.
    Together with our partners we are passionate to make WOW the standard in homes of today and tomorrow.
    Latest reference of a visionary home builder who has partnered with us:
    PGA Catalunya Golf Resort ⛳️ – more info here.

     

     

    Connected Home – 3 levels

    Connected homes 🏠+🏠 example: Sonnen clean energy – more info here

    Connected home + car 🏠+🚙 example: Vinli integration – more info here

    Connected home + owners 🏠+👩🏼‍⚕️ example: Control4 Foresight – more info here

  • Which ocean do you surf 🏄‍♂️? What planet are you on ?

    Blue Ocean Strategy

    Which Ocean do you surf 🏄‍♂️? *

    Screenshot 2020-01-18 at 15.04.34

     

    What planet 🌏 are you on?

    Planet Traditional: everyone is looking for the extraordinary deal.
    What matters is: price – features – status.

    Planet NEO (New Economic Order): people need to feel a connection with what they buy. It needs to represent who they are.
    What matters is: design – how things work – authenticity – who you buy from – uniqueness – discovery.

    Facts to bear in mind…

    On planet NEO the tendency is towards smaller, personal companies.

    93% of the world´s big spenders across industries live on planet NEO. 

    During the economic downturn of 2008-2012 NEO´s became more NEO and spent actually more on what really mattered to them.

    Entrepreneur, friend, surfer, boarder Ryan Gustafson shared the following explainer video with me.  Check it out and decide which planet you are on… VIDEO

    *I am a big fan of Blue Ocean Strategy: learn more here

     

  • Simplify. Everything. Always. Everywhere.

    Genesis Technologies - the art of simple
    genesis-tech.eu

    You only have a business, a real valuable business, a shot at success, if you offer to simplify something.

    Simplify. Everything. Always. Everywhere.

    the simplicity compass 🧭 
    icons over words
    less is more
    focus
    beautify when you can
    1 click
    state of flow beats thinking
    focus
    colours
    more logic
    less rules
    small teams
    focus
    deep is better than wide
    forget perfection
    choose
    to
    FOCUS
    on
    SIMPLE
    right
    NOW

     

  • Language 🗣 defines our thinking 🧠…

    How language shapes the way we think.jpeg
    check out this TED talk to learn more

    Language 🗣 defines the way we think 🧠.

    That is why the choice of words, labels and names is of great strategic importance.

    The Genesis example…

    • targets are goals
    • organizations are teams
    • dealers are partners
    • products are building blocks
    • quotes are proposals
    • deals are projects
    • our extranet is partnerzone
    • …

    This goes far beyond being a marketing gimmick.

    How we speak is how we think.

    How we think defines who we are.

    Who we are is how we build…

  • Escape to Victory: from products 📦 to systems ☸️

    escape commoditization.jpg
    more on this from IMD here

    The first objective of a company is to survive.

    The second is to thrive.

    To do both is to move from offering products📦 sales to systems☸️*.

    And you better do it fast 🏃‍♀️…

     

    *☸️Systems defined as:

    • bundle of products + services + knowledge
    • tailored solution to customers needs or desires
    • organisms that are designed, created, delivered, serviced and updated

     

    If you sell products – Amazon wins (or aliexpress…)

    If you are a brand franchise – the brand wins

    If you sell systems – you win (and your customer too…).

    Your choice.

     

    Small decisions with a BIG impact 💥.

    Note: You can SELF TEST your business using one of these useful checklists – Lightsabers.