• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Wim GE De Vos

Small businesses with a BIG impact

  • WHY
  • Insights
  • Uneti tree
  • Start Ups
  • Jedi Masters
  • Lightsabers
  • Contact

home technology for visionary architects & premium home builders

March 5, 2020 by Wim GE De Vos Leave a Comment

Kloof Road house
Kloof Road House by Nico van der Meulen
Why is this of interest? ⏭Premium home technology is on the rise and on the move. 
Every premium home will have beautiful integrated technology at their very core. And the starting point for this technology is the design phase of the property.
Note: Good design principles in this respect are all about offering options & future-proof homes.
Homes will be connected and not just smart.
And home tech has shifted from convenience-focused applications to
experience-focused integration of all components.
This is very similar to what we see in car design.

How can Genesis be service? 🟢 Simplify and beautify things.

We are convinced we can simplify and beautify the whole business of home technology for end-clients, architects, builders and installers of technology.

Via the Genesis Builder Program we can help you in designing, marketing, selling, delivering and servicing homes better.


Who are we? 🖥Genesis, home technology architects.
We are focussed on premium residential home technology solutions & services.
Our partner network of 300 certified and trusted independent installers of technology is second to none.
Together with our partners we are passionate to make WOW the standard in homes of today and tomorrow.

Latest reference of a visionary home builder who has partnered with us:
PGA Catalunya Golf Resort ⛳️ – more info here.

 


 

Connected Home – 3 levels

Connected homes 🏠+🏠 example: Sonnen clean energy – more info here

Connected home + car 🏠+🚙 example: Vinli integration – more info here

Connected home + owners 🏠+👩🏼‍⚕️ example: Control4 Foresight – more info here

Filed Under: Forward movement, Genesis Technologies, Strategy, Uncategorized

Which ocean do you surf 🏄‍♂️? What planet are you on ?

January 18, 2020 by Wim GE De Vos Leave a Comment

Blue Ocean Strategy

Which Ocean do you surf 🏄‍♂️? *

Screenshot 2020-01-18 at 15.04.34

 

What planet 🌏 are you on?


Planet Traditional: everyone is looking for the extraordinary deal.
What matters is: price – features – status.

Planet NEO (New Economic Order): people need to feel a connection with what they buy. It needs to represent who they are.
What matters is: design – how things work – authenticity – who you buy from – uniqueness – discovery.

Facts to bear in mind…

On planet NEO the tendency is towards smaller, personal companies.

93% of the world´s big spenders across industries live on planet NEO. 

During the economic downturn of 2008-2012 NEO´s became more NEO and spent actually more on what really mattered to them.


Entrepreneur, friend, surfer, boarder Ryan Gustafson shared the following explainer video with me.  Check it out and decide which planet you are on… VIDEO

*I am a big fan of Blue Ocean Strategy: learn more here

 

Filed Under: growthhack, marketing, Strategy Tagged With: business model, marketing strategy growth, strategy, value proposition

Simplify. Everything. Always. Everywhere.

January 8, 2020 by Wim GE De Vos 1 Comment

Genesis Technologies - the art of simple
genesis-tech.eu

You only have a business, a real valuable business, a shot at success, if you offer to simplify something.

Simplify. Everything. Always. Everywhere.

the simplicity compass 🧭 
icons over words
less is more
focus
beautify when you can
1 click
state of flow beats thinking
focus
colours
more logic
less rules
small teams
focus
deep is better than wide
forget perfection
choose
to
FOCUS
on
SIMPLE
right
NOW

 

Filed Under: Genesis Technologies, marketing, Pearls of wisdom, Uncategorized Tagged With: business model, genesis technologies, strategy, value proposition

Language 🗣 defines our thinking 🧠…

January 8, 2020 by Wim GE De Vos Leave a Comment

How language shapes the way we think.jpeg
check out this TED talk to learn more

Language 🗣 defines the way we think 🧠.

That is why the choice of words, labels and names is of great strategic importance.


The Genesis example…

  • targets are goals
  • organizations are teams
  • dealers are partners
  • products are building blocks
  • quotes are proposals
  • deals are projects
  • our extranet is partnerzone
  • …

This goes far beyond being a marketing gimmick.

How we speak is how we think.

How we think defines who we are.

Who we are is how we build…

Filed Under: Genesis Technologies, Pearls of wisdom, Uncategorized

Escape to Victory: from products 📦 to systems ☸️

January 8, 2020 by Wim GE De Vos Leave a Comment

escape commoditization.jpg
more on this from IMD here

The first objective of a company is to survive.

The second is to thrive.

To do both is to move from offering products📦 sales to systems☸️*.

And you better do it fast 🏃‍♀️…

 

*☸️Systems defined as:

  • bundle of products + services + knowledge
  • tailored solution to customers needs or desires
  • organisms that are designed, created, delivered, serviced and updated

 


If you sell products – Amazon wins (or aliexpress…)

If you are a brand franchise – the brand wins

If you sell systems – you win (and your customer too…).

Your choice.


 

Small decisions with a BIG impact 💥.

Note: You can SELF TEST your business using one of these useful checklists – Lightsabers.

Filed Under: Building blocks, Genesis Technologies, marketing, Uncategorized Tagged With: business model, genesis technologies, strategy, value proposition

  • « Go to Previous Page
  • Go to page 1
  • Interim pages omitted …
  • Go to page 8
  • Go to page 9
  • Go to page 10
  • Go to page 11
  • Go to page 12
  • Interim pages omitted …
  • Go to page 29
  • Go to Next Page »

Copyright © 2026 · Guru Theme on Genesis Framework · · Log in

 

Loading Comments...