Wim GE De Vos

Small businesses with a BIG impact

Social media democracy

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The art if simple. Genesis Technologies.

A few weeks back I jokingly asked feedback on how to brand my car 🚙 via Facebook & Instagram for Genesis Technologies.

It was by far the post with most interaction, shares and likes in 2018. Pretty cool 😎 to have so many involved with our brand. Engagement. Enrolment. Jedi Master Seth would be proud.

The post showed a clear preference for one design over all others. So here it goes 💥

Thank you 🙏🏻 everyone for speaking up. I sincerely hope you will continue to give feedback 📣 as I throw more questions at you.

And lets toast 🍷 to #theArtofsimple – the raison d´être of Genesis Technologies.

 

 

What I learned @ Barco Digital Cinema 📽️

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Back in the early 2000’s I was working for Barco Cinema division in China. A unique experience and years later I value greatly what I learned.

  • The power 👊🏽 of intercultural teams.
  • The importance of co-creation 🤝 when making a strategic plan.*
  • Ways of creating internal buy-in with management🤵.
  • The value of brand positioning when entering a new market💹.

In 12 months we landed a multi-million dollar💰 contract that laid the foundation for dominant market share for Barco in ditigal cinema in China.

Working in a start-up venture inside a big company was both challenging and very rewarding. I highly recommend everyone to grab such opportunities when offered the chance. #offthebeatentrack #buildingabusiness.

Following this adventure I moved to Barco’s home cinema division which was the start of my journey in the smarthome and private cinema market…

Do you look back and value past experiences? And how do you connect the dots into the future?

*More on co-creation in a future post.

Growthhack: co-marketing example

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As a small business we at Genesis Technologies and ICE cinema use co-marketing to create leverage and continue our growth.

Important: co-marketing needs win-win for both parties to be effective. Tagging along is not an option.

So what did we achieve in last weeks event with Valderrama Luxury Gardens, Maserati and Steinway & Sons?

  • Create exposure to new (type of) clients
  • Reinforce all our brands as a ying & yang of technology & design
  • Offer our existing clients new experiences that make them go Wow.
  • Learn from peers as we closely work together

Used well co-marketing allows your small business to punch above its weight. To maximise impact.

So I ask you: what are your thoughts on co-marketing as a small business?

Why start a business?

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inspirational-smll-business-quotes

Why start a business?

Simple question, so let´s look for a simple answer.

You want to

  1. make lots of money 💵
  2. be free and work less 🏄‍♂️
  3. have impact 💥

Pick one and organise your business in accordance.

Brutally. No compromise.

You have to pick one – the others will be a consequence of your choice.

And then when you succeed you will become either:

  1. rich
  2. free
  3. change agent

My take: choose impact 💥 and have a shot at being all 3…

Closing with this video, a Pearl of Wisdom from Apple´s history:

Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.

S. Jobs (1955-2011)

Thunder Lizard - IMPACT, this is why we play
Impact, this is why we play

Growth strategy 2019 – Genesis, home technology architects

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write it down
on Wall street – watching the craze

For us at Genesis wanting to make an impact implies growth 🚀. And growth has many dimensions. Continuous learning, improvements, more resources, more responsibilities for stakeholders,…

And being serious about growth means to have a plan for growth. Such a plan needs to be written down, shared, discussed, reviewed and adapted as we progress along our journey.

As an exercise in transparency and example here you have Genesis Technologies operational growth plan for 2019. It has 4 pillars and they come in order of priority.

Grow Market Share

  • WOW our customer. We focus on simplifying matters and exceptional service to do so. You can see us apply #theARTof SIMPLE and #makeWOWthestandard every day.
  • Share the experience of what can be. Everyone passing by our VIPLounges gets a taste of what is possible in homes of today and tomorrow. From end-clients over to the FEDEX guy.
  • System design service. We compile knowledge and standardise best practices in designing world class systems. Only to share this again with our partners and guarantee superior systems to home owners.

Make our Partners Stronger

  • Training and support mechanisms. As we continue to build our knowledge and training resources our partners will benefit daily in delivering better systems and serving their clients.
  • Toolbox for success. Our PartnerZone platform is growing in terms of tools and features to make our partners more successful in their own business.
  • Marketing and sales. Genesis Technologies partners get free access to the VIPlounges.club network and benefits. This helps them sell more and better solutions.

Expand share of Project

  • Audio and Video. Has always been our passion and this is where we started out. Music is our religion and cinemas where we go to church…
  • Control and Comfort. Since a few years we have successfully added home control of AV, light, comfort,… to our portfolio.
  • Networked infrastructure. The true foundation of technology in the home. Control systems, AV distribution over IP, wireless. Everything has become network centric.
  • KNX lighting control. Light is the next frontier for us. We have a laser-focussed approach in this competitive market.

Develop new partners and channels

  • AV and CI expert installers. This is the market we all come from and believe in long term. Every day we still onboard new partners to grow together. Especially in larger markets like France and Italy.
  • KNX and HVAC engineering companies. Companies with a strong engineering foundation that offer complete solutions. All wanting to differentiate from electricians and retail electronic outlets.

So now 3 things can happen…

First, that our clients and suppliers perfectly understand why we do what we do every day of 2018. Second, that internally we as a team are focussed on executing our growth plan. Thirdly, that the competition will copy or sabotage us.

I´ll take my chances and will keep you informed on all 3 accounts 🏄‍♂️.

May the Force be with you.