Wim GE De Vos

Category: Pearls of wisdom

  • success is about your attitude towards failure 🏹

    One thing I don´t deal in is “if I had only…” to talk about what could have been.

    Things that could have been do not matter. It is vapourware. The only dreams that can become real are the ones out there in the future. The ones you try to achieve.

    As a small business looking for a BIG impact I know that “if I had only…” is a loosing mindset.

    the 💪🏻winning mindset is:

    I can accept failure, everyone fails at something. But I can´t accept not trying. (M. Jordan🏀)
    Do or do not, there is no try. (Master Yoda 🌟)

    The world rewards people who get stuff done. As Jobs said it: “True artists ship”…

    So launch yourself out of bed like a rocket 🚀 and act, do, make, build.

  • Use light to fight darkness.

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    Being a small business (owner), negative feelings sometimes can be overwhelming.

    Self-doubt, anger, envy, greed, selfishness,… both as an individual or as a business pull you back. They keep you small. Make you focus on the problem and not the solution.

    So I try to push them back. Use light to fight darkness.

    I deeply believe that good deeds, good thoughts and good words can keep this darkness at bay. It takes some discipline and effort but it works.

    Be your best you.

  • Growthhack: get the ⓵②③…order right

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    Many decide to make a profit first, then invest in training, people, facilities, promotion, customer service and at last start doing important work.

    But reality often shows to flip things around as follows…

    1. do important work
    2. customer service
    3. promotion
    4. facilities
    5. people
    6. training
    7. ….profit (finally & only if you get the previous stuff right) 💰

    So what is your experience with getting the order ⓵②③…right? How do you stage the growth of your business?

  • Iconic brands: Steinway & Sons 🎹

    Spirio by Steinway
    iconic Steinway & Sons

    A lot of brands claim or want to be iconic. But few truly are…

    Steinway & Sons 🎹 without a doubt is. They are what pretty much every brand aspires to be. Truly iconic.*

    Let me give you just one example as to why:

    While other brands pay 💵celebrities for endorsements, Steinway & Sons get paid by those endorsing their brand. Say what ?!?!?!?

    YES. Celebrities pay 💰Steinway & Sons.

    In order to become a Steinway & Sons artist there are three requirements:

    1. artistic quality
    2. buy a Steinway & Sons piano
    3. share a recording of them interpreting a piece

    So the artists pays in 3 currencies: credibility – money – content.

    The Jedi move here is that all 3 currencies are reinvested back into musicians (education) – products (eg Spirio)- customers  (Spirio clients getting a monthly upgrade on their library). Looks like they will remain iconic for years to come…

    So what brands do you consider iconic and why?

    *discaimer: we have a Steinway Spirio in the Genesis Technologies VIPlounge in Marbella and simply fell in love with it…🖤

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  • Growthhack: co-marketing example

    As a small business we at Genesis Technologies and ICE cinema use co-marketing to create leverage and continue our growth.

    Important: co-marketing needs win-win for both parties to be effective. Tagging along is not an option.

    So what did we achieve in last weeks event with Valderrama Luxury Gardens, Maserati and Steinway & Sons?

    • Create exposure to new (type of) clients
    • Reinforce all our brands as a ying & yang of technology & design
    • Offer our existing clients new experiences that make them go Wow.
    • Learn from peers as we closely work together

    Used well co-marketing allows your small business to punch above its weight. To maximise impact.

    So I ask you: what are your thoughts on co-marketing as a small business?