Small businesses with a BIG impact
A grandfather to his grandson: “There is fight in me, a fight between 2 wolves. One is bad, angry, greedy, jealous, arrogant and not be trusted. The other is good. He is peaceful, loving, caring, honest and reliable. These wolves also fight in you like in any other person.”
The boy pondered for a moment as asked: “Which of both wolves will win?”
The old man smiled and said: “the wolf you feed.“
Luxury home tech is on the rise…🚀
This is one of the largest growth markets since smartphones or electric cars.
Integrating technology into the home is a fundamental design principle for professionals involved in luxury home design , build and refurbishment.
Leading architects and building experts are predicting that the next few years will see technology at the heart of every luxury home, and they are full of praise for homeowners who are ahead of the game.
Small innovative companies are leading in a growth market that combines technology, design and personal service. We are playing at a level that the moguls will never be able to.
Our time is now.
Let´s make WOW the standard, together. 🙏🏻
Over a year ago Samsung asked to come up with a strategy on how to market their new “half a million USD TV” called “The Wall”. (Emoticons would describe the product concept at that stage as 📺 🤑 💨)
Samsung admitted to have no clue re. luxury markets, did not understand the dynamics of the custom install industry and for sure did not share the importance of long-term channel partners and influencers, …
The briefing I came up with was summarised to a large extent in the first pages of my report “The subtle art of entering the luxury yacht/home market as a technology company (In Europe)“. Download the report for free here.
Then exactly 1 year ago in the midst of my holidays – Samsung flew me over to their “LED experience centre” in Frankfurt. The meeting with Samsungs management lasted about 1 hour. Until it became clear to me that there was no point…
Why, you may ask? Well, the answer is higher up in the blog post 😉.
In the mean time, my fellow technology architects: let´s make WOW 🍾😲 the standard together 🤝.
Note: later meetings with other LED manufacturers (Barco, Hansen, Leyard, and now also Philips) have brought a series of challenges & opportunities to light that will positively impact large screen displays in the home.
What you have done in the past does not – by itself – become a criterion for what you should do in the future.
Investing your time and passion today and the next todays is about possible future outcomes. Not about what you did in the past.
a simple example…: “I’ve already watched an hour of this horrible movie, I should probably just finish it”
“Sunk costs” is not simply a financial concept, but a highly personal one too.
#thefuturestartsnow
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So exactly how lucky 🍀 can one get in business…?
I for one, feel like we are getting luckier by the day.
And I guess as long as we believe we can make a dent in the universe, we may just will…
Isn´t it amazing what people are capable of when we are a bit lucky 🍀 once in a while…?!
