With this video I wanted to follow up on all the ideas and suggestions I received from you as a reaction to my earlier post “small businesses – 3 Wave Storm coming“. 🙏🏻
Share with you how we as small businesses can get through the first wave of this storm.
I addition I want to propose a #2020businesschallenge to all #businessowners, #directors and #boardmembers:
1. No layoffs
2. zero-profit-year
3. learning opportunity
Looking forward to your feedback as always.
If we work together – learn – be positive, we have the opportunity to come out of this as better people, businesses and as a society.
This is an opportunity in disguise. #bettertogether
First wave 🌊: back to basics – survival of the fittest
Rethink how we work. Focus on our added value. Constraints force us to innovate.
Value people, teams and loyalty. Never take this for granted. It is the most valuable part of any business.
Cash is the oxygen of a business. This wave will last longer than you think or anyone says. Prepare. We all need air to breathe.
Second wave 🌊: who is left standing – time to transform.
few businesses will come out of this stronger – learn from them.
most businesses will have suffered but on their feet ready for a comeback – partner with them.
some business will be wiped out – be there for the people behind these businesses.
Third wave 🌊: a new world – bounce forward
A crisis has winners and losers. For your business this is not about fair. This is about facts. Focus on the winners.
Recuperation is like going to the gym. It is hard. There is sweat, effort, often even pain. But it makes you stronger. We will need grit. Stamina. Dedication.
The world is different now. It is the one most adaptable to change, that lives within the means available and works co-operatively against common threats that comes out victorious.
So let us lean into the situation. Own it.
Analyse, come together and then act.
This can be an opportunity if we decide it to be.
Listen. Learn. Work. Together.
We will come out of this in few months. Better. Wiser.
#strongertogether #thisisastoryaboutpeople
The above is simply a summary of what I have collected over the last week or so (since Italy 🇮🇹 and Spain 🇪🇸 went in lockdown) – and I will keep adapting as hear more from you all. It is simplified and focussed on “what we can do”. Together.
Share your feedback, suggestions, ideas. We can all learn from each other.
If we come together this situation is an opportunity in disguise. 💪🏻
Insights in how a company roles & relationships can evolve by using tech to focus on experiences.
“WSJ: Where are the biggest openings for experience to make a difference on the bottom line?
Technology is where the opportunity really is, and the melding of it with the old things. And in the technology space, we think of common things like virtual reality, augmented reality, automation, et cetera, which are important. But what I’m thinking of right now is, are there other facets that you don’t look at, but are about the experience?”
“WSJ: Can traditional, analog companies improve experience?
Do you like Muji [the seller of household items and clothes] products? The lead designer there once said that Muji’s philosophy is to not go after what he calls the wow effect, the first impression. He said at Muji we look for the after wow. The after wow is you buy it, bring it home, and after a month say, that’s good. You know? So the after wow is a deeper experience relationship.
Most of what we award is about “wow!” Which doesn’t realize a recurring revenue service. It’s a “Oh, you really marketed to me really well, I bought it, I kind of tired of it, it isn’t useful for me.” So I’m going to be looking for the after wow.”
“WSJ: So do you have to be patient?
Not patient. Logical. Because its only something you can measure in larger time steps. If you’re trying to measure in a quarter, it’s not possible in a product that you’re trying to get people to enjoy for a year or two years or three years.
We have to think of all products like subscription products. Technically everything is a kind of subscription product; if you go to the supermarket and buy apple they want you to come back and buy apples. Nowadays how there are very few one-time products you buy, even homes.”
Why is this of interest? ⏭Premium home technology is on the rise and on the move.
Every premium home will have beautiful integrated technology at their very core. And the starting point for this technology is the design phase of the property.
Note: Good design principles in this respect are all about offering options & future-proof homes.
Homes will be connected and not just smart.
And home tech has shifted from convenience-focused applications to experience-focused integration of all components.
This is very similar to what we see in car design.
How can Genesis be service? 🟢 Simplify and beautify things.
We are convinced we can simplify and beautify the whole business of home technology for end-clients, architects, builders and installers of technology.
Via the Genesis Builder Program we can help you in designing, marketing, selling, delivering and servicing homes better.
Who are we? 🖥Genesis, home technology architects.
We are focussed on premium residential home technology solutions & services.
Our partner network of 300 certified and trusted independent installers of technology is second to none.
Together with our partners we are passionate to make WOW the standard in homes of today and tomorrow.
Latest reference of a visionary home builder who has partnered with us: PGA Catalunya Golf Resort ⛳️ – more info here.
Connected Home – 3 levels
Connected homes 🏠+🏠 example: Sonnen clean energy – more info here
Connected home + car 🏠+🚙 example: Vinli integration – more info here
Connected home + owners 🏠+👩🏼⚕️ example: Control4 Foresight – more info here
You only have a business, a real valuable business, a shot at success, if you offer to simplify something.
Simplify. Everything. Always. Everywhere.
the simplicity compass 🧭
icons over words
less is more
focus
beautify when you can
1 click
state of flow beats thinking
focus
colours
more logic
less rules
small teams
focus
deep is better than wide
forget perfection
choose
to
FOCUS
on
SIMPLE
right
NOW
