Wim GE De Vos

Small businesses with a BIG impact

ICE cinema and the experiential economy

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ICE cinema = Immersive Cinema Experience
WHY did we come up with ICE cinema:

We believe people want to have a mixed reality room to escape reality together. This is fundamentally different from “watching TV” or “putting on immersive AI or 3D glasses”, which either lacks the experiential element or the social component.

HOW do we go about delivering ICE cinema:

We have created a systematised way for our ICE partners of designing, selling, marketing, demonstrating, producing, delivering the product

WHAT is ICE cinema:

A mixed reality room that guarantees an deeply immersive cinema experience known as “the suspension of disbelief” (=the sensation that your mind tricks you into believing you are “there” “in the movie” “at the concert”) and at the same time has stunning looks (european design) and top quality throughout.

Want to know more?

check out www.ICE-cinema.com and book a training or demo.

Growth partner: Origin Acoustics

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In a previous post I highlighted the importance of working with growth partners and the value + meta-value they bring. Todays spotlight is on Origin Acoustics.

We have been growing 🚀 the business together with Origin Acoustics just over a year. The result has been phenomenal 💥 in sales, market share and profit for both our partners and ourselves.

A quick look at Origin Acoutics according to the 3 criteria for growth partners I mentioned:

Growth: 🚀

  • market share: Origin Acoustics made it to the number 2 position in the CEPro100 list for architectural speakers in only their 4th year.
  • portfolio: Without a doubt the most complete range of architectural speakers on the market. Both for the home and superyachts.
  • numbers: Genesis Technologies is growing its business with Origin Acoustics triple  digit in 2018. Not a coincidence. Proof of focus, dedication and a solid growth 🚀 partnership.

Innovation: 👩🏼‍🔬

  • products: Origin Acoustics brings several innovations to market year after year. The most significant probably still being the Zip-Clip which makes our specialist installers much more efficient in terms of labour, sales and cash-flow.
  • role in the value chain: by going beyond the offering of great products we share Origin Acoustics dedication to making our partners more successful. Support and tools that help our partners market, sell and install great systems is probably more important than the pure product spec.

Loyalty: 🙏🏻

  • Origin Acoustics is made up of people who live and die with the specialist installer channel. They are committed and focussed on making us all successful. Their actions from the past and promises for the future are as solid as a bank guarantee.
  • The team at Origin Acoustics has been standing shoulder to shoulder with us to meet, but more importantly to listen to our clients. This is how we become stronger as a tribe.

Together we will continue to shape and build our own future. And while doing so we will find great things ahead of us. The past and present have taught us that much so far.

Be well, be you.

And keep looking for growth partners 🚀🤝👩🏼‍🔬 if you want to create impact as a small business.

growth partners 🤝: 3 criteria for meta-value

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As a small business looking for BIG impact I have learnt over the years to work with growth partners 🤝.

They bring much more to the table than you see on the surface. I call it meta-value***.

We have overhauled our partners over the last few years according to the following criteria:

  • growth 🚀 >>> growth businesses have fuel and energy, it also pushes them to come up with their better self.
  • innovation 👩🏼‍🔬 >>> this is a mindset – innovators see what can be instead of what is.
  • loyalty 🙏🏻 >>> growthhacking is only possible when ideas flow freely and there is mutual trust to promote risk-taking.

Making this choice is harder than first perceived. Often the obvious is.

Because it involves saying no to many, and asking yes from a few.

If you agree, don´t just nod.

Do or do not, there is no try….* Master Yoda

*** more on meta-value soon.

Partner up 🤝

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Me looking “peaky blinder”-silly next to partner and friend Lars Omme, Steinway Lyngdorf

You are an entrepreneur or work at a small business and determined to make an impact💥. That requires doing things you – and maybe nobody – has ever done before. R-I-S-K. Good. Expose yourself.

But you do not want to be the lone rider, the kid on the playground without friends,… You can survive alone,  but you cannot grow 🚀 or be truly successful all on your own.

Partner up 🤝. Determine who you are, why you do what you do and find like-minded people. Don´t take anyone. Be picky but partner up.

You will have to work on the partnership. But when you do it will be worth it for all involved. Also your customers.

PS: and if it does not work out – be straight and fold. No drama.