
In a previous post I highlighted the importance of working with growth partners and the value + meta-value they bring. Todays spotlight is on Origin Acoustics.
We have been growing 🚀 the business together with Origin Acoustics just over a year. The result has been phenomenal 💥 in sales, market share and profit for both our partners and ourselves.
A quick look at Origin Acoutics according to the 3 criteria for growth partners I mentioned:
Growth: 🚀
- market share: Origin Acoustics made it to the number 2 position in the CEPro100 list for architectural speakers in only their 4th year.
- portfolio: Without a doubt the most complete range of architectural speakers on the market. Both for the home and superyachts.
- numbers: Genesis Technologies is growing its business with Origin Acoustics triple digit in 2018. Not a coincidence. Proof of focus, dedication and a solid growth 🚀 partnership.
Innovation: 👩🏼🔬
- products: Origin Acoustics brings several innovations to market year after year. The most significant probably still being the Zip-Clip which makes our specialist installers much more efficient in terms of labour, sales and cash-flow.
- role in the value chain: by going beyond the offering of great products we share Origin Acoustics dedication to making our partners more successful. Support and tools that help our partners market, sell and install great systems is probably more important than the pure product spec.
Loyalty: 🙏🏻
- Origin Acoustics is made up of people who live and die with the specialist installer channel. They are committed and focussed on making us all successful. Their actions from the past and promises for the future are as solid as a bank guarantee.
- The team at Origin Acoustics has been standing shoulder to shoulder with us to meet, but more importantly to listen to our clients. This is how we become stronger as a tribe.
Together we will continue to shape and build our own future. And while doing so we will find great things ahead of us. The past and present have taught us that much so far.
Be well, be you.
And keep looking for growth partners 🚀🤝👩🏼🔬 if you want to create impact as a small business.

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