Wim GE De Vos

Small businesses with a BIG impact

Design thinking: solution vs problem

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Laura presenting what she has learned, developped and is suggesting for ICE cinema. Design thinking in practice yesterday at Genesis Technologies.

Design thinking is a solution-oriented way of thinking. (as opposed to problem-oriented thinking).

It is often used in architecture and product design. But ever more it is finding its way into business thinking.

It makes us question ❓everything, even the assumptions and not take anything for granted. Design thinking also teaches us to “prototype” and not fall in love with our first idea. But above all it makes us search 👀 for “what could be”. Instead of building on past or existing structures.

In my view this is key 🗝 to become and remain relevant in 21st century business.

In case you are interested in how Design Thinking can apply to your business take a few minutes and read through this blog post (see blog from lightsaber Strategyzer).

 

follow the money 💵

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chartoftheday_3606_europes_millionaire_households_n.jpg

Always good to keep things simple. We go where our client is, not the other way around.

Genesis Home Technology Architects simplifies home technology in homes of 1.000.000€ and up. And those homes are to be found where millionaires live.

You could either call this data-driven strategy implementation, or common sense. Same thing.

Do you know who your client is and where he is to be found?

Social media democracy

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The art if simple. Genesis Technologies.

A few weeks back I jokingly asked feedback on how to brand my car 🚙 via Facebook & Instagram for Genesis Technologies.

It was by far the post with most interaction, shares and likes in 2018. Pretty cool 😎 to have so many involved with our brand. Engagement. Enrolment. Jedi Master Seth would be proud.

The post showed a clear preference for one design over all others. So here it goes 💥

Thank you 🙏🏻 everyone for speaking up. I sincerely hope you will continue to give feedback 📣 as I throw more questions at you.

And lets toast 🍷 to #theArtofsimple – the raison d´être of Genesis Technologies.

 

 

What I learned @ Barco Digital Cinema 📽️

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Back in the early 2000’s I was working for Barco Cinema division in China. A unique experience and years later I value greatly what I learned.

  • The power 👊🏽 of intercultural teams.
  • The importance of co-creation 🤝 when making a strategic plan.*
  • Ways of creating internal buy-in with management🤵.
  • The value of brand positioning when entering a new market💹.

In 12 months we landed a multi-million dollar💰 contract that laid the foundation for dominant market share for Barco in ditigal cinema in China.

Working in a start-up venture inside a big company was both challenging and very rewarding. I highly recommend everyone to grab such opportunities when offered the chance. #offthebeatentrack #buildingabusiness.

Following this adventure I moved to Barco’s home cinema division which was the start of my journey in the smarthome and private cinema market…

Do you look back and value past experiences? And how do you connect the dots into the future?

*More on co-creation in a future post.