Wim GE De Vos

Small businesses with a BIG impact

Growthhack: make your customers rich

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Genesis Technologies freemium model
at your service

Today I received an interesting message from my friend and innovation visionary Sunam Sat. He told me that the following statement describes Genesis Technologies business model well.

Whereas the conventional business models focusses on taking as much money as possible from clients, I see Genesis Technologies differs radically as you want to make your customers rich. 

True statement. It describes Genesis Technologies freemium model.

Genesis technologies is continuously learning and giving back. We collect, process and repackage insights and knowledge we get from the market. To then offer these back to our partner free but with added value. We operate as a knowledge sharing platform. This is and will always be free. We intend to give back what we receive. The gift and the counter-gift. Classic Marcel Mauss.

Our revenue model is completely based on the products and services we sell. This while knowledge and experience sharing will remain free. This is how we are wired. This is who we are.

We offer installation partners, architects, builders, interior designers and end-clients:

  • free access to a WOW-experience in our VIPlounges
  • free training (product, system, business)
  • free advice on best practices in creating smarthomes, private cinemas, …

And as we make our clients richer 💵 and stronger 💪🏻 we ourselves will also prosper.*

As a small business making a BIG impact it is how we have built our tribe.

How do you approach your customers?
Let me know as continuous learning is the key to growth.

*Richer does not necessarily imply monetary terms. Often by sharing insights or an experience we offer value to our partners for free.

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Growth strategy 2019 – Genesis, home technology architects

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write it down
on Wall street – watching the craze

For us at Genesis wanting to make an impact implies growth 🚀. And growth has many dimensions. Continuous learning, improvements, more resources, more responsibilities for stakeholders,…

And being serious about growth means to have a plan for growth. Such a plan needs to be written down, shared, discussed, reviewed and adapted as we progress along our journey.

As an exercise in transparency and example here you have Genesis Technologies operational growth plan for 2019. It has 4 pillars and they come in order of priority.

Grow Market Share

  • WOW our customer. We focus on simplifying matters and exceptional service to do so. You can see us apply #theARTof SIMPLE and #makeWOWthestandard every day.
  • Share the experience of what can be. Everyone passing by our VIPLounges gets a taste of what is possible in homes of today and tomorrow. From end-clients over to the FEDEX guy.
  • System design service. We compile knowledge and standardise best practices in designing world class systems. Only to share this again with our partners and guarantee superior systems to home owners.

Make our Partners Stronger

  • Training and support mechanisms. As we continue to build our knowledge and training resources our partners will benefit daily in delivering better systems and serving their clients.
  • Toolbox for success. Our PartnerZone platform is growing in terms of tools and features to make our partners more successful in their own business.
  • Marketing and sales. Genesis Technologies partners get free access to the VIPlounges.club network and benefits. This helps them sell more and better solutions.

Expand share of Project

  • Audio and Video. Has always been our passion and this is where we started out. Music is our religion and cinemas where we go to church…
  • Control and Comfort. Since a few years we have successfully added home control of AV, light, comfort,… to our portfolio.
  • Networked infrastructure. The true foundation of technology in the home. Control systems, AV distribution over IP, wireless. Everything has become network centric.
  • KNX lighting control. Light is the next frontier for us. We have a laser-focussed approach in this competitive market.

Develop new partners and channels

  • AV and CI expert installers. This is the market we all come from and believe in long term. Every day we still onboard new partners to grow together. Especially in larger markets like France and Italy.
  • KNX and HVAC engineering companies. Companies with a strong engineering foundation that offer complete solutions. All wanting to differentiate from electricians and retail electronic outlets.

So now 3 things can happen…

First, that our clients and suppliers perfectly understand why we do what we do every day of 2018. Second, that internally we as a team are focussed on executing our growth plan. Thirdly, that the competition will copy or sabotage us.

I´ll take my chances and will keep you informed on all 3 accounts 🏄‍♂️.

May the Force be with you.

The art of simple

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Really stoked to tell you about how passionate we are about “The art of simple” at Genesis Technologies. It is the reason why we do what we do. Every day. Everyone.

As home technology architects we try to simplify matters for all involved. For the architect, interior designer, builder, installer and most of all the end client. Simple will translate in elegance, ease-of-use, timeless design, better and smoother business and high performance.

And when we succeed, “we” as in the whole team involved in the clients project, it gives a satisfaction that goes beyond mere economics. It is what we aim for. It is how we are making WOW the standard in homes of today and tomorrow.

Don´t take my word for it, ask around or even better pay us a visit…we love to share with you “the art of simple”.