Wim GE De Vos

Small businesses with a BIG impact

The importance of Demos

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wow-moment

Most of what we sell is too hard to understand without a demo.

If a picture is worth a thousand words,

a demonstration is probably worth a million.*

Steve Blank in The 4 steps to the epiphany.

So let´s ask ourselves the following 6 questions:

  • Do you have a demo script?
  • Do you have a demo space?
  • Do you have a demo strategy?
  • Does your demo create a WOW moment?
  • Who does the demo?
  • How often do you demo?

There is a direct correlation between:

the amount of WOW moments you create

&

the growth of your business… *

*YOU, once you got your demo-act together.

Remarkable

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remarkable1

As I am finishing Seth Godins´ truly remarkable Purple Cow for the third time, the following ideas spring to mind…

There are not too many unexplored areas of innovation – just unexplored combinations 🧩🧩. And in making these combinations go where the competition is not 🚁.

The farther the better. Pick your niche. And rock 🎸 it.

Take phone companies 📞 as an example: Do they hire annoying people or just train them to be that way? How many times have you been deeply frustrated 🥵 in dealing with telecom companies?

Sometimes it may be worth to simply invest in exceptionally nice people 😃 as a way of being remarkable… The simplicity of the business model is striking. Customer centricity 🎯 to the max.

Small decisions that have a BIG impact 🚀 indeed.

What change 🦋 are you trying to make?

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change

As Seth said:  Marketing makes change happen. If there is no change, your marketing is not working.

So the key question becomes: what are we trying to change?
And not what we are trying to market. That follows almost automatically.

If we want to create change, we are applying marketing.

Marketing starts with focus 🎯 on what we want to change δ … Ask yourself this question and the rest can come later.

Who we do business 🤝 with…

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The goal of our business is not to do business with anyone who simply wants what we have…

We are focussed 🎯on the people who believe what we believe.

Our tribe.

Together 🤝 we make WOW the standard in homes of today and tomorrow.

We´re gonna build The Wall…👷🏽‍♀️

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with great sound 🎹…and have millionaires pay for it.

🍾Luxury living rooms just got a whole lot nicer.

Seriously – take note:
Samsung has raised the bar on what entertainment systems should be like at homes of today and tomorrow. It is called The Wall and will be married to Steinway Lyngdorf systems for picture perfect sound.

Read up on the interview here.

And stay tuned for more news soon…beautiful example of co-marketing btw.