Wim GE De Vos

Tag: marketing

  • Iconic brands: Steinway & Sons 🎹

    Spirio by Steinway
    iconic Steinway & Sons

    A lot of brands claim or want to be iconic. But few truly are…

    Steinway & Sons 🎹 without a doubt is. They are what pretty much every brand aspires to be. Truly iconic.*

    Let me give you just one example as to why:

    While other brands pay 💵celebrities for endorsements, Steinway & Sons get paid by those endorsing their brand. Say what ?!?!?!?

    YES. Celebrities pay 💰Steinway & Sons.

    In order to become a Steinway & Sons artist there are three requirements:

    1. artistic quality
    2. buy a Steinway & Sons piano
    3. share a recording of them interpreting a piece

    So the artists pays in 3 currencies: credibility – money – content.

    The Jedi move here is that all 3 currencies are reinvested back into musicians (education) – products (eg Spirio)- customers  (Spirio clients getting a monthly upgrade on their library). Looks like they will remain iconic for years to come…

    So what brands do you consider iconic and why?

    *discaimer: we have a Steinway Spirio in the Genesis Technologies VIPlounge in Marbella and simply fell in love with it…🖤

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  • Social media democracy

    The art if simple. Genesis Technologies.

    A few weeks back I jokingly asked feedback on how to brand my car 🚙 via Facebook & Instagram for Genesis Technologies.

    It was by far the post with most interaction, shares and likes in 2018. Pretty cool 😎 to have so many involved with our brand. Engagement. Enrolment. Jedi Master Seth would be proud.

    The post showed a clear preference for one design over all others. So here it goes 💥

    Thank you 🙏🏻 everyone for speaking up. I sincerely hope you will continue to give feedback 📣 as I throw more questions at you.

    And lets toast 🍷 to #theArtofsimple – the raison d´être of Genesis Technologies.