Small businesses with a BIG impact
A grandfather to his grandson: “There is fight in me, a fight between 2 wolves. One is bad, angry, greedy, jealous, arrogant and not be trusted. The other is good. He is peaceful, loving, caring, honest and reliable. These wolves also fight in you like in any other person.”
The boy pondered for a moment as asked: “Which of both wolves will win?”
The old man smiled and said: “the wolf you feed.“
Luxury home tech is on the rise…🚀
This is one of the largest growth markets since smartphones or electric cars.
Integrating technology into the home is a fundamental design principle for professionals involved in luxury home design , build and refurbishment.
Leading architects and building experts are predicting that the next few years will see technology at the heart of every luxury home, and they are full of praise for homeowners who are ahead of the game.
Small innovative companies are leading in a growth market that combines technology, design and personal service. We are playing at a level that the moguls will never be able to.
Our time is now.
Let´s make WOW the standard, together. 🙏🏻
A recent survey of directors, CEOs, and senior executives found that digital transformation (DT) risk is their #1 concern in 2019. Yet 70% of all DT initiatives do not reach their goals. (source Harvard Business Review)
Digital transformation is a matter of survival for any business. But especially tricky for SME´s.
Microsoft, Google, Oracle, Salesforce, IBM, SAP, but also thousands of specialised players like Xero, Slack, Bootcamp, Mailchimp,… are all promising you the world.
So where do you start? How do you decide?
The decision making process I propose is the following:
Start with an in-depth business analysis. Where are we today?
Then lay out your strategic vision for the business. Where are we going?
And then a hybrid, personalised and phased approach will start to emerge.
Some parts will be hosted locally (eg sensitive information), some parts will be hosted in either a private cloud (own infrastructure) or public cloud solutions (external suppliers).
There is no Holy Grail of digital transformation. You are unique. So is the solution you need.
So start with analysing where you are today and plotting where you want to be tomorrow. Not by selecting softwares or vendors.
And I bet you will find that the digital transformation of your business will be hybrid, personal and phased.
Some interesting reads are:
ZDNet: Digital Transformation: making it work in the real world.
Harvard Business Review: Digital Transormation is not about technology.
Insead Knowledge: Setting the stage for Digital Transformation
Interesting case of growthhacking.
Bravas: 15 independent smart home design-build firms across the United States create a national footprint and will focus on professional integration “of electronic lifestyle technologies into custom-built intelligent spaces.”
“Bravas, intelligent spaces” just landed a 75 million$ investment from a venture capital fund.
If states in the US can be compared in many ways to EU countries when it comes to market size, demographics, clients look for “local” smarthome companies,…
The question to ask ourselves is then:
Is there space for a Europe-wide unified group of smarthome companies ? Valued at say 100m€…
Bravas CEO Ryan Anderson says succinctly that the partners “are stronger together.”
If they stay focussed I believe he is right. Why compete over 5% when 95% of the market potential is wide open if approached in the right way?
Small companies with a BIG impact💥.
The growth of Genesis Technologies is a to a large extent the result of a clear channel strategy. In our opinion B2B is both a science and an art.
For Genesis Technologies the 3 axes of B2B (channel strategy) are:
Profit 💰
Channel partners (installers of technology) are guaranteed to make more money by working with Genesis Technologies. Either by selling more or bigger systems, by being more efficient or by delivering higher quality systems.
Higher profits are the fuel ⛽️ that drive our partnerships 🚀.
Tribe 👨👩👧👦
Channel partners´ relationship with Genesis Technologies goes beyond a 1-to-1 simple service/supply mindset. Learning, service and caring happens between several nodes (true partners) in the network.
Learning happens collectively 🤝 and is accumulated 📈 within the tribal network. The network gets stronger 💪🏻 with every project, problem solved, lesson learned.
Respect 🙏🏻
Respect for channel partners´ decisions, work, history and future is essential on Genesis Technologies approach to partnerships. No 2 companies are identical. Even if dreams, objectives, ambitions often are shared.
Genesis Technologies´ story is about people 🙋🏼♂️🙋🏽♀️🙋🏼♂️🙋🏽♀️. And partners are before anything that: people, people with dreams and a history.
So now I have revealed Genesis Technologies strategy “3 axes of B2b”. Open for competitors to copy, for supply partners to amplify and others to share.
Let´s make WOW the standard in whatever you do. Every time, every day.
