Ask yourself the following 2 questions and figure out what type of start-up you are.
Q1: Are you building products for your customers?
Q2: Are you looking for customers for the products you have built?
The answer lets you determine if you are
- customer-centric or product-centric
- considering marketing as the start or the end of the process
- comfortable with individual and changing customer desires or have wet dreams of uniform eternal customer tastes
The answer may be a mindset or it may be a phase.
Either way the answer will bring perspective that can help you deal with challenges and opportunities ahead
.