Product or customer centric ?

Ask yourself the following 2 questions and figure out what type of start-up you are.

Q1: Are you building products for your customers?

Q2: Are you looking for customers for the products you have built?

The answer lets you determine if you are

• customer-centric or product-centric
• considering marketing as the start or the end of the process
• comfortable with individual and changing customer desires or have wet dreams of uniform eternal customer tastes

The answer may be a mindset or it may be a phase.

Either way the answer will bring perspective that can help you deal with challenges and opportunities ahead

.