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Extracts from “How Tech Makes an Experience Out of Everything”, WSJ.
Insights in how a company roles & relationships can evolve by using tech to focus on experiences.
“WSJ: Where are the biggest openings for experience to make a difference on the bottom line?
Technology is where the opportunity really is, and the melding of it with the old things. And in the technology space, we think of common things like virtual reality, augmented reality, automation, et cetera, which are important. But what I’m thinking of right now is, are there other facets that you don’t look at, but are about the experience?”
“WSJ: Can traditional, analog companies improve experience?
Do you like Muji [the seller of household items and clothes] products? The lead designer there once said that Muji’s philosophy is to not go after what he calls the wow effect, the first impression. He said at Muji we look for the after wow. The after wow is you buy it, bring it home, and after a month say, that’s good. You know? So the after wow is a deeper experience relationship.
Most of what we award is about “wow!” Which doesn’t realize a recurring revenue service. It’s a “Oh, you really marketed to me really well, I bought it, I kind of tired of it, it isn’t useful for me.” So I’m going to be looking for the after wow.”
“WSJ: So do you have to be patient?
Not patient. Logical. Because its only something you can measure in larger time steps. If you’re trying to measure in a quarter, it’s not possible in a product that you’re trying to get people to enjoy for a year or two years or three years.
We have to think of all products like subscription products. Technically everything is a kind of subscription product; if you go to the supermarket and buy apple they want you to come back and buy apples. Nowadays how there are very few one-time products you buy, even homes.”
Let´s make WOW the standard. Together.


The growth of Genesis Technologies is a to a large extent the result of a clear channel strategy. In our opinion B2B is both a science and an art.
For Genesis Technologies the 3 axes of B2B (channel strategy) are:
Profit 💰
Channel partners (installers of technology) are guaranteed to make more money by working with Genesis Technologies. Either by selling more or bigger systems, by being more efficient or by delivering higher quality systems.
Higher profits are the fuel ⛽️ that drive our partnerships 🚀.
Tribe 👨👩👧👦
Channel partners´ relationship with Genesis Technologies goes beyond a 1-to-1 simple service/supply mindset. Learning, service and caring happens between several nodes (true partners) in the network.
Learning happens collectively 🤝 and is accumulated 📈 within the tribal network. The network gets stronger 💪🏻 with every project, problem solved, lesson learned.
Respect 🙏🏻
Respect for channel partners´ decisions, work, history and future is essential on Genesis Technologies approach to partnerships. No 2 companies are identical. Even if dreams, objectives, ambitions often are shared.
Genesis Technologies´ story is about people 🙋🏼♂️🙋🏽♀️🙋🏼♂️🙋🏽♀️. And partners are before anything that: people, people with dreams and a history.
So now I have revealed Genesis Technologies strategy “3 axes of B2b”. Open for competitors to copy, for supply partners to amplify and others to share.
Let´s make WOW the standard in whatever you do. Every time, every day.


Whatever your definition of wealth is, you are right.
Your definition of wealth is yours alone 👉🏼 and will (probably) result in important life choices in your path towards being wealthy.
For some wealth means having more/lots of money 💰.
In this case your best options are (non exhaustive list):
For others it is having more options 🚁.
In this case I would say (non exhaustive list):
Whatever your definition is. Embrace your choices and go for it 🚀.
Peace out. ✌🏼