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Tag: WHY
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Iconic brands: Steinway & Sons 🎹
Spirio by Steinway
iconic Steinway & SonsA lot of brands claim or want to be iconic. But few truly are…
Steinway & Sons 🎹 without a doubt is. They are what pretty much every brand aspires to be. Truly iconic.*
Let me give you just one example as to why:
While other brands pay 💵celebrities for endorsements, Steinway & Sons get paid by those endorsing their brand. Say what ?!?!?!?
YES. Celebrities pay 💰Steinway & Sons.
In order to become a Steinway & Sons artist there are three requirements:
- artistic quality
- buy a Steinway & Sons piano
- share a recording of them interpreting a piece
So the artists pays in 3 currencies: credibility – money – content.
The Jedi move here is that all 3 currencies are reinvested back into musicians (education) – products (eg Spirio)- customers (Spirio clients getting a monthly upgrade on their library). Looks like they will remain iconic for years to come…
So what brands do you consider iconic and why?
*discaimer: we have a Steinway Spirio in the Genesis Technologies VIPlounge in Marbella and simply fell in love with it…🖤
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Start with the end in mind 🏁
Start with the end in mind.
Visualising where to go.“If your ladder is not leaning against the right wall, then every step gets you to the wrong place faster.”
Seems obvious, but what are we doing about it?
Start with who you want to be, what you want to achieve, where you want to end up. Not just in life, but every year, month, week and even every day. Even for a single meeting or negotiation.
Start with the end in mind. And then work your way back to the start. This is how objectives are achieved. How dreams become reality.
It helps to keep your eyes 👀 on the ball 🎱. To keep perspective. To be focussed.
Reserve a few minutes every day to reflect. To visualise things. Because everything is created twice. A mental version (first) and a physical version (second).
So start with the end in mind. 🏁 And stay on track.
Recommended reading: Steven Covey – 7 habits of highly effective people.
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Product or customer centric ?
Ask yourself the following 2 questions and figure out what type of start-up you are.
Q1: Are you building products for your customers?
Q2: Are you looking for customers for the products you have built?
The answer lets you determine if you are
- customer-centric or product-centric
- considering marketing as the start or the end of the process
- comfortable with individual and changing customer desires or have wet dreams of uniform eternal customer tastes
The answer may be a mindset or it may be a phase.
Either way the answer will bring perspective that can help you deal with challenges and opportunities ahead
ICE Cinema “sherlock” .
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Why start a business?
Why start a business?
Simple question, so let´s look for a simple answer.
You want to
- make lots of money 💵
- be free and work less 🏄♂️
- have impact 💥
Pick one and organise your business in accordance.
Brutally. No compromise.
You have to pick one – the others will be a consequence of your choice.
And then when you succeed you will become either:
- rich
- free
- change agent
My take: choose impact 💥 and have a shot at being all 3…
Closing with this video, a Pearl of Wisdom from Apple´s history:
Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do.
S. Jobs (1955-2011)
Impact, this is why we play