A lot of brands claim or want to be iconic. But few truly are…
Steinway & Sons 🎹 without a doubt is. They are what pretty much every brand aspires to be. Truly iconic.*
Let me give you just one example as to why:
While other brands pay 💵celebrities for endorsements, Steinway & Sons get paid by those endorsing their brand. Say what ?!?!?!?
YES. Celebrities pay 💰Steinway & Sons.
In order to become a Steinway & Sons artist there are three requirements:
- artistic quality
- buy a Steinway & Sons piano
- share a recording of them interpreting a piece
So the artists pays in 3 currencies: credibility – money – content.
The Jedi move here is that all 3 currencies are reinvested back into musicians (education) – products (eg Spirio)- customers (Spirio clients getting a monthly upgrade on their library). Looks like they will remain iconic for years to come…
So what brands do you consider iconic and why?
*discaimer: we have a Steinway Spirio in the Genesis Technologies VIPlounge in Marbella and simply fell in love with it…🖤
