As I am finishing Seth Godins´ truly remarkable Purple Cow for the third time, the following ideas spring to mind…
There are not too many unexplored areas of innovation – just unexplored combinations 🧩🧩. And in making these combinations go where the competition is not 🚁.
The farther the better. Pick your niche. And rock 🎸 it.
Take phone companies 📞 as an example: Do they hire annoying people or just train them to be that way? How many times have you been deeply frustrated 🥵 in dealing with telecom companies?
Sometimes it may be worth to simply invest in exceptionally nice people 😃 as a way of being remarkable… The simplicity of the business model is striking. Customer centricity 🎯 to the max.
Small decisions that have a BIG impact 🚀 indeed.