Over a year ago Samsung asked to come up with a strategy on how to market their new “half a million USD TV” called “The Wall”. (Emoticons would describe the product concept at that stage as 📺 🤑 💨)
Samsung admitted to have no clue re. luxury markets, did not understand the dynamics of the custom install industry and for sure did not share the importance of long-term channel partners and influencers, …
The briefing I came up with was summarised to a large extent in the first pages of my report “The subtle art of entering the luxury yacht/home market as a technology company (In Europe)“. Download the report for free here.
Then exactly 1 year ago in the midst of my holidays – Samsung flew me over to their “LED experience centre” in Frankfurt. The meeting with Samsungs management lasted about 1 hour. Until it became clear to me that there was no point…
Why, you may ask? Well, the answer is higher up in the blog post 😉.
In the mean time, my fellow technology architects: let´s make WOW 🍾😲 the standard together 🤝.
Note: later meetings with other LED manufacturers (Barco, Hansen, Leyard, and now also Philips) have brought a series of challenges & opportunities to light that will positively impact large screen displays in the home.
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